Redemption The Kite Runner Analysis - 712 Words

One of the themes of The Kite Runner, by Khaled Hosseini is that redemption is when guilt leads to good. This theme is displayed throughout the novel in a series of parts. The three parts that display this are: the beginning where Amir commits his sin, the middle when Amir feels guilt which determines who he is and his actions, and the end where Amir tries to redeem himself. In the first section of the novel, Amir watches Hassan get raped and does not step in to help him. Instead he just watches and then keeps it to himself, this is the first of his sins. â€Å"’I watched Hassan get raped,’ I said to no one†¦A part of me was hoping someone would wake up and hear, so I wouldn’t have to live with this lie anymore†¦I understood the nature of my new†¦show more content†¦Then the man standing behind him. He is tall, dressed in a herringbone vest and a black turban†¦The rifle roars with a deafening crack. I follow the barrel on its upward arc †¦I am the man in the herringbone vest.† (Hosseini,252). Even though he no longer sees Hassan, that alone cannot undo his past. He is still haunted by it even as an adult, in fact, due to his guilt, he feels almost as if he is the reason for the rape. It is not until many years later that Amir is able to redeem himself. This being the final part of the novel: redemption. â€Å"And that, I believe, is what true redemption is, Amir jan, when guilt leads to good.†(Hosseini, 316). This quotation is the exact moment that Amir realizes he can redeem himself, and all his sins and guilt can lead to good. After going back to Afghanistan and speaking with Rahim Khan, Amir understands that he needs to save Hassan’s son, Sohrab, to make amends for his sins. He knows that must now become the good person Hassan always was to put his past in the past. After saving Sohrabs life Amir says this;â€Å" I hadn’t been happy and I hadn’t felt better, not at all. B ut I did now. My body was broken-just how badly I wouldn’t find out until later-but I felt healed. Healed at last.† (Hosseini, 303). Here we finally see that all of the awful choices Amir has made have finally led to good. Therefore, the reader is finally able to see the progression of Amir’s character from badShow MoreRelatedSymbolism Of Kite Running By Khaled Hosseini1243 Words   |  5 PagesKali Denney Mr. Snyder AP Literature and Composition 11 December 2015 Symbolism of Kite Running In this essay the book being discussed is, Kite Runner by Khaled Hosseini. Khaled Hosseini’s biography will be discussed as well as the historical influences upon him that affect the novel as a whole. The essay will contain a critical analysis as well as an analysis of the critical response to the work by others. In the novel and now a grown man, the main character Amir recalls events in his childhoodRead MoreOedipus Rex And The Kite Runner1367 Words   |  6 PagesThe Kite Runner are both profound works of literature that share two immensely universal themes, those themes being fate and freewill and divine justice. These two themes are quite prominent throughout both pieces of writing and serve to facilitate a very human connection between the audience and the story. Although both of these stories consist of the two themes mentioned, they each express them in a unique fashion. Oedipus Rex focuses more so on the concept of fate whereas The Kite Runner emphasizesRead MoreThe Kite Runner Book Review1200 Words   |  5 PagesThe Kite Runner Book Review Summary: The Kite Runner is about the story of Amir, a Sunni Muslim that recalls a series of traumatic childhood events that he claims has defined him to be who he is. The story starts with Amir as an adult in present-day United States and then flashes back to Amir’s childhood in Afghanistan. Amir lived in a nice home Kabul, Afghanistan, with Baba, his father and their two servants, Ali and his son, Hassan. Amir’s mother died while giving birth to him and Hassan’s motherRead MoreThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption2381 Words   |  10 PagesThe Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption Khaled Hosseini’s The Kite Runner is an award-winning novel and considered one of today’s most popular, contemporary classics. The story is one of familiar themes such as loyalty, forgiveness, betrayal, love, and redemption. It follows the tale of Amir and how he must atone for his sins and find a way to â€Å"be good again† (Hosseini 2). The quintessential message of this book relies on the idea of second chances. Themes of redemptionRead MoreThematic Analysis Of The Kite Runner 1377 Words   |  6 PagesThematic Analysis of the Kite Runner John Piper once said, â€Å"Redemption is not perfection, the redeemed must realize their mistakes.† One can see an idea similar to this in Kahled Hosseini’s The Kite Runner. In the story, the author sends the message that redemption can be a lifelong pursuit, and until achieved, happiness will not be obtained. The first time the reader is introduced to the theme comes at a time when Amir is feeling as though he is not deserving of his fathers appreciation. â€Å"BecauseRead MoreCritical Analysis Of The Kite Runner1090 Words   |  5 Pages– H 31 October 2017 Consequences of War: A Critical Analysis of the Kite Runner On a day to day basis, an individual is faced with an obstacle they must overcome, ultimately defining their morals and values. In the literature perspective, the novel The Kite Runner delivers multiple thematic ideas that portray the struggles of characters in their ordinary lives. Khaled Hosseini, author and physician, released his debut novel The Kite Runner in the year of 2003. This novel is written in the firstRead MoreThe Kite Runner By Khaled Hosseini1574 Words   |  7 PagesHosseini’s, The Kite Runner, is love. The Kite Runner follows Amir, the main character, finding redemption from a series of traumatic childhood events. Throughout the novel, the author uses many powerful symbols to represent the complexity of love that many experience in relationships. The use of the kite, the pomegranate tree, the slingshot, and the cleft lip all tie together to underscore a universal theme of love. To begin, the most explicit symbol present in the book is the kite. The kite representsRead MoreKhaled Hosseini s Kite Runner Essay1252 Words   |  6 PagesHosseini’s Kite Runner is a historical fiction depicting the grim reality of Afghanistan, the Soviet Union’s invasion of 1979, and those affected by the events. Hosseini provides a vivid rendition of turmoil in Afghanistan by telling the tale of the protagonist, Amir, and his struggles throughout his life. The events of the novel force Amir to flee war in Afghanistan and find safety in America. Eventually, however, Amir must return to Taliban-controlled Afghanistan in order to find redemption for hisRead MoreSlumdog Millionaire: A Broken Mirror Essay1280 Words   |  6 Pagescharacter from the book The Kite Runner, also betrays his brother multiple times when he is in need of guidance. Most could conclude that both Salim and Amir’s compassion towards others is nonexistent, but if one were to truly evalua te both of their standpoints he might discover a surprising glimpse of redemption. At first glance into Salim’s eyes, it may appear that he is all-together a morally corrupt character because he betrays brotherhood, but upon further analysis, he validates his moralityRead MoreThe Kite Runner And The Animal Farm1804 Words   |  8 PagesGood morning viewers, ladies and gentlemen. I welcome you to the Iheart radio of books analysis represent through speaking of it oppression. As part of our weekly program, the theme of our literature analysis is oppression. Oppression is defined as a situation in which people are governed in an unfair and cruel way and prevented from having oppurnities and freedom it also can be in a situation way a particular powerful person is oppressing a particular person with less power. For those who are involve

The Media Causes Eating Disorders Essay - 1334 Words

According to the National Eating Disorder Association the media has a major influence on what a woman’s body should look like. Every print and television advertisement suggests that the ideal body is extremely thin. However, most women cannot achieve having a super-thin body that the media favors. The resulting failure leads to negative feelings about one’s self and can begin a downward spiral toward an eating disorder (National Eating Disorders Association). A particularly disturbing fact is that research has demonstrated that children as young as five years of age are experiencing body image related anxiety. At the same time there has been a major increase in Internet websites that are devoted not only to†¦show more content†¦Magazines that are targeted toward adolescent girls focus on the importance of being viewed as sexy by men and focusing on the way your body looks. Studies have shown that adolescents who frequently read fashion magazines are two to thre e times more likely to diet based on the articles in the magazine. Pipher states that research shows that women are ashamed of their bodies. Young girls starting at age ten are embarrassed of their bodies. It used to be only older women ha body image issues. Beauty, according to American society is an image of a woman â€Å"just short of starvation† (Mary Pipher, People Magazine, 6/3/96). Strasburger supports her argument that the media is to blame by using a study that was done in Fiji. A natural field experiment in Fiji revealed that the eating disorder rate increased dramatically after American television shows, which show excessively thin female lead characters, were introduced. There are also now over 100 pro-anorexia Web sites on the Internet that not only encourage disordered eating but also offer specific advice on purging, severely restricting caloric intake, and exercising excessively (Strasburger). Recent studies have shown that adolescent girls describe the â€Å"ideal girl† as being 5’7†, 100 pounds, size 5, with long blonde hair and blue eyes (Developmental†¦Eating Disorders, Section 2, Chapter 10, Pg. 235). Girls related this â€Å"ideal girl† look to beingShow MoreRelatedEssay The Media Causes Eating Disorders2171 Words   |  9 PagesDuring your lifetime 250,000 people will die due to an eating disorder. Is this really the type of society we want to be a part of? One which causes people to die needlessly due to media influences which cause the augmentation of a detrimental body image? In the eyes of society emaciated celebrities are the embodiment of perfection. This media ideal of thinness presents society with an unrealistic body image and is projected through the means of television, commercials and magazines, causing womenRead MorePeer Pressure And Media Cause Eating Disorders1743 Words   |  7 PagesPeer Pressure and Media Cause Eating Disorders A USA Today article reported, â€Å"According to a 2011 study in Archives of General Psychiatry about 6% of youths suffer from eating disorders. The report went on to say the 55% of high school girls and 30% of boys had eating disorder symptoms. They used diet pills, vomiting, laxatives, fasting and binge-eating to help them lose weight (Healy). Going along with the previous statistic, The Random House Dictionary defines peer pressure as a social pressureRead MorePeer Pressure And Media Cause Eating Disorders1759 Words   |  8 PagesBaker Mrs.Shultz/Mrs.Seymore English 5th Period 30 January 2015 Peer Pressure and Media Cause Eating Disorders A USA Today article reported, â€Å"According to a 2011 study in Archives of General Psychiatry about 6% of youths suffer from eating disorders. The report went on to say the 55% of high school girls and 30% of boys had eating disorder symptoms. They used diet pills, vomiting, laxatives, fasting and binge-eating to help them lose weight.† (Healy). Going along with the previous statistic, TheRead MoreEating Disorders Have Multiple Complex Causes; The Media is not to Blame 1568 Words   |  7 PagesWhen the topic of eating disorders (ED), anorexia, bulimia, starving, purging, or any other form of self harm is brought into an everyday conversation, it is simply looked at as nothing out of them norm and is just brushed off as if the topic was concerning what the President had for lunch that day. At first glance, the average person would probably conclude that the main reason eating disorders are so noted in young women today is simply due to the fact that the media puts so much pressure on theseRead MoreSociology Essay: â€Å"How Far Would Sociologists Agree That the Media Causes Eating Disorders in Women?898 Words   |  4 Pagesâ€Å"How far would sociologists agree that the media causes eating disorders in women? In this essay I will discuss how far sociologists would agree that the media causes eating disorders in women. Eating disorders refer to a group of conditions characterized by abnormal eating habits that may involve either insufficient or excessive food intake to the damage of an individuals physical and emotional health. Eating disorders include: bulimia, anorexia and obesity. First Marxists would argue allRead MoreInfluence of American Mass Media Ideals on Body Image and Eating Disorders in the U.S1243 Words   |  5 PagesMass media have an enormous impact on society and how people act, especially in developed countries. How do mass media influence views of body image and the development of eating disorders? People living in countries influenced by Western culture show concern for their appearance or dietary habits daily. This paper will analyze the effect of mass media on the issues of body image and eating disorders in the United States. According to the Diagnostic and Statistical Manual of Mental Disorders-IV-TRRead MoreEssay about Socio-Cultural Influences on Eating Disorders 1073 Words   |  5 Pagesdifferent magazine covers and advertisements go a long way in influencing our choices† (Bagley). The media is highly affective to everyone, although they promote an improper image of living. Research proved says those with low self-esteem are most influenced by media. Media is not the only culprit behind eating disorders. However, that does not mean that they have no part in eating disorders. Media is omnipresent and challenging it can halt the constant pressure on people to be perfect (Bagley). Socio-culturalRead MoreNegative Body Image Essay1679 Words   |  7 Pagesskinny?† â€Å"I really need to stop eating so much†, and so on. The girl has never really thought about her body in these ways; she has felt neutral about it until now. She looks down, cautiously grabbing at her stomach in the same way that the other girls are. Later, when she goes on social media, she begins noticing how flawless celebrities are and how perfect their bodies seem in comparison to hers. Her mind begins swirling with thoughts. Body image, eating disorders, and their effects plague AmericaRead MoreCauses of Eating Disorders Eating disorders are several types of severe eating illnesses that700 Words   |  3 PagesCauses of Eating Disorders Eating disorders are several types of severe eating illnesses that cause people to maintain focus on only their diet and weight. Some prime examples of eating disorders are anorexia nervosa, bulimia nervosa, and binge-eating. Anorexia nervosa is a type of eating disorder where people are so focused on their weight that they refuse to eat or eat as little as possible, bulimia nervosa is similar to anorexia except instead of eating so little people binge eat and then forceRead MoreMedias Effect on Eating Disorders1164 Words   |  5 PagesMedia’s Effect On Eating Disorders Symbolic Interactionism is a theory focusing on the approach that has evolved from social behaviorism and that stresses the symbolic nature of human interaction (p. 46). In society, there are norms and expectations that people are expected to follow and live by and trying to achieve this ideal self-image, people sometime behave in a self-destructing behavior. Because the media creates an image that we are suppose to fit, people will go to the extreme measures

Mixed Handedness In Schizophrenia Health And Social Care Essay Free Essays

In the present survey I conducted a meta-analytical reappraisal of the literature of an association between laterality and schizophrenic disorder in an effort to ; ( 1 ) clear up the strength of the grounds for the prevalence of assorted laterality in schizophrenic disorder, ( 2 ) measure the effects of two of the chief manus penchant appraisals in the prevalence of mixed-handedness in schizophrenic disorder patients. The premise is that the methodological difference between specifying laterality within a class ( such as the Edinburgh Inventory ) or by grades ( as does the Annett Hand Preference Questionnaire ) will impact on the prevalence of assorted laterality observed. Background Schizophrenia is a disease characterized by profound break in knowledge and emotion, impacting the most cardinal human properties: linguistic communication, thought, perceptual experience, affect, and sense of ego ( American Psychiatric Association [ DSM-IV-TR ] , 2000 ) . We will write a custom essay sample on Mixed Handedness In Schizophrenia Health And Social Care Essay or any similar topic only for you Order Now Even though the neuropathology of schizophrenic disorder remains vague, there have been several hypotheses proposed for the aetiology of the disease, one of which is unnatural intellectual anatomical lateralization ensuing from pre-natal neurological abuse ( Cannon et al. , 1995 ) . In fact, a break in the dissymmetry of the human encephalon is considered a cardinal characteristic in many psychiatric conditions ( Francks et al. , 2007 ) . One feature which is considered to associate to differences in encephalon construction is lateralised behavior, for illustration manus penchant ( White, Lucas, Richards A ; Purves, 1994 ) . In schizophrenic disorder, the unnatural development of intellectual lateralization is considered to ensue in a displacement off from manual laterality ( Cannon et al, 1995 ) . Indeed, one of the chief markers of schizophrenic disorder is the prevalence of untypical laterality in schizophrenics compared with the healthy population. In add-on to this, it has bee n suggested that the way of sidelong dissymmetry in schizophrenic disorder has been associated with the chronicity of the upset, Cannon et Al ( 1995 ) reported a strong association between chronicity and assorted laterality in schizophrenic disorder. Although there have been several surveies purporting to demo the association of laterality in schizophrenic disorder, consequences have been conflicting sing the strength and way of untypical laterality in schizophrenic disorder with some surveies describing an addition in left-handednesss ( Gur, 1977 ; Manoach et al. , 1988 ) and others describing an addition in mixed-handedness ( Cannon et al, 1995, Dane et Al, 2009 ) . This raises the inquiry of whether a differentiation between assorted laterality can be made at all. Method Study choice Included were surveies that reported a tripartite categorization of manus penchants ( right, left and assorted laterality ) for both grownup ( aged 18 or over ) schizophrenic disorder patients and healthy controls. Surveies were included which had assessed manus penchants utilizing the Edinburgh Handedness Inventory ( EHI ; Oldfield, 1971 ) or the Annett Hand Preference Questionnaire ( AHPQ ; Annett, 1970 ) . Datas from non-clinical samples were excluded. Schizophrenia diagnosings should be made utilizing Research Diagnostic Criteria, DSM-III, DSM-IIIR and DSM-IV. All other surveies utilizing different diagnostic standards were excluded. In add-on, merely surveies utilizing grownup ( aged 18 or over ) as schizophrenic disorder typically presents itself in early grownup life, and may show itself really otherwise in childhood. The result step was the frequence of a given manus penchant ( right, assorted or left ) grouped by population group ( schizophrenia patients, healthy controls ) . Search Procedure Searchs were performed in two databases: Web of Knowledge and Psychinfo. These databases were searched up to September 2010. The hunt footings used were ; ‘schizophrenia ‘ , ‘handedness ‘ , ‘lateralisation ‘ . Surveies were besides attained by analyzing the mention lists of two reappraisal articles ( Somers, Sommer, Boks, A ; Kahn, 2009 ; Dragovic A ; Hammond, 2005 ) . Lone diaries in English were searched. Abstractions of surveies were so examined by one writer with mention to the exclusion and inclusion standards. The programmer was familiar with the literature being reviewed. Data extraction For each survey the following informations were extracted: Writer ( s ) and twelvemonth of publication ; methods: participants and control sample used, where they were recruited from, the diagnostic standards used, the laterality appraisal used, age of oncoming and chronicity of the patients ; whether the consequences from the surveies were important and extra notes. Data Analysiss Calculations were based on the frequence informations described in the primary studies. To gauge the prevalence of assorted laterality within schizophrenia patients we calculated single odds ratios for each survey to analyze consequence sizes. Overall odds ratios were calculated by uniting the single surveies ‘ frequence informations within each subtype ( right, assorted and left laterality ) and subgroup ( schizophrenia patients and wellness controls ) . The cogency of ciphering an overall odds ratio is questionable as the consequence can frequently be misdirecting, however it was chosen because it provides an approximative computation of overall consequence sizes for assorted laterality. An estimation of the significance degree for each survey was used by ciphering the z-scores for each odds ratio in order to happen the alpha value. Consequences Features of included surveies Ninety-five diary articles were identified by the hunt scheme, of which 5 surveies conducted between 1995 and 2008 met all standards for inclusion. Three of the surveies used in the analyses used the EHI ( Cannon et al. , 1995 ; Dane et al. , 2009 ; Reilly et al. , 2001 ) , and two surveies used the AHPQ ( DeLisi et al. , 2002 ; Malesu et al. , 1996 ) for laterality appraisals. In relation to the different laterality appraisal methods used, the surveies differed markedly in the standards they used to specify the three different categorizations of laterality ( right, assorted and left ) . Within the model of the EHI, two surveies defined right-handedness as ‘+100 ‘ , left- as ‘-100 ‘ and mixed- , every bit assorted as everything between these two extremes ( Cannon et al, 1995 and Reilly et al. , 2001 ) while the other defined mixed-handedness as values between -75 and +75. Within the model of the AHPQ, one survey used a wide definition of assorted laterality as between 2 and 7 ( Malesu et al, 1996 ) while the other used a somewhat narrower definition for assorted laterality as between 3 and 6 ) . Oddss ratios for assorted laterality Table 1 displays the single odds ratios ( OR ) for assorted laterality compared with the lateralised group ( right and left handers combined ) in schizophrenic disorder patients compared with controls. The single odds ratios ranged from 1.21 to 4.59. The overall odds ratio was based on 5 surveies with a sum of 749 schizophrenic disorder patients and 572 control topics and indicates that schizophrenic disorder patients were about 1.5 times more likely to be mixed-handed than healthy controls ( OR = 1.64 ; 95 % CI = 1.22-2.20 ) . As shown in Table 1, three of the five surveies ( Cannon et al, 1995 ; Dane et Al, 2009, and DeLisi et al. , 2002 ) found stronger odds ratios for the prevalence of assorted laterality in schizophrenic disorder patients compared with controls. Need to add estimation of significance degree for each survey Table 1 Odds ratios for prevalence of assorted laterality in schizophrenic disorder patients compared with controls. A A A A A A A A A A A A Schizophrenia Patients A Controls A A A Survey N Assorted Lateralised A N Assorted Lateralised A Oddss Ratios 1995 Cannon et Al. 93 35 58 A 43 5 38 A 4.59 2009 Dane et Al. 88 33 55 A 118 23 95 A 2.48 2002 DeLisi et Al. 418 43 375 A 288 25 263 A 1.21 2001 Reilly 30 11 19 A 37 6 31 A 2.99 1996 Malesu et Al. 120 36 84 A 86 21 65 A 1.33 A Entire 749 158 591 A 572 80 492 A 1.64 Oddss ratio for EHI and Annett laterality appraisals To look into the hypothesis that the stronger prevalence of assorted laterality in schizophrenic disorder patients is attributed to the type of laterality appraisal used we calculated an overall odds ratio for the prevalence of mixed-handedness in surveies utilizing the Edinburgh Handedness Inventory compared with the Annett questionnaire ( see Table 2 ) . As shown in Table 2, patients assessed for laterality utilizing the EHI were about 3.5 times more likely to be categorised as assorted handed every bit opposed to lateralised. We converted this odds ratio into a pearson correlativity coefficient and found a reasonably positive correlativity between the type of appraisal used and the prevalence of assorted laterality in schizophrenic disorder patients ( r =0.4573 ) Table 2 Overall odds ratio for prevalence of assorted laterality in schizophrenic disorder patients when assessed with the EHI compared with the APHQ. A A A A Mixed vs. lateralised OR 95 % CI Handedness Assessment EHI ( N ) 79 vs. 132 Annett ( N ) 79 vs. 460 3.4848 2.4142 – 5.0301 A A A A Discussion One of the chief findings in the present meta-analyses on laterality from five selected surveies is that schizophrenic disorder patients are significantly more likely to be mixed-handed than normal controls, a determination which is paradoxically compatible with one major reappraisal of the literature ( Somers et al. , 2009 ) and incompatible with an averment from another major reappraisal ( Dragovic A ; Hammond, 2005 ) . We found grounds of a positive moderate correlativity between the types of manus penchant appraisal used ( EHI or AHPQ ) and the prevalence of assorted laterality reported in schizophrenic disorder patients. One possible account for this association is the differences in the scope of parametric quantities used to specify assorted laterality within the EHI and AHPQ. Furthermore, the EHI and AHPQ use two different methods to measure laterality ; one uses discrete ( EHI ) values and the other ( AHPQ ) uses uninterrupted appraisals. For illustration within the EHI, dif ferent scopes were used to sort assorted laterality ; some surveies used between -75 and +75 to exemplify assorted laterality whilst others have used a broader step to measure assorted laterality ( between the two extremes of -100 and +100 ) . Studies which used the EHI to analyze the rate of mixed-handedness in schizophrenic disorder patients were about 3.5 times more likely to sort patients as assorted handed. This in portion is due to the wider definitions of assorted laterality used with the model of the EHI questionnaire, what remains unchallenged is the rates of non-right laterality. The inquiries raised by this is whether it is right to specify an intermediate parametric quantity for assorted laterality given that manual laterality can merely be a displacement towards Thursday. If we are to find a leftward displacement towards sole left laterality or an intermediate categorization of assorted laterality so the manner we assess this should be planetary for all surveies. At pre sent, the surveies are n’t truly comparable within themselves because of this mutual exclusiveness between which definitions of assorted laterality have been used and which appraisal questionnaire is to be used. Restrictions A major restriction to this survey was the modest sum of surveies used. This issue may be related to the pick of choice standards we devised. We chose to measure surveies which reported laterality in three-ways ( right, assorted and left handed ) . Although this enabled usage to describe the single per centums of the different types of laterality for each survey, it narrowed the surveies we were able to include. Besides it is of import to turn to the issue of our utilizing merely published surveies for this meta-analysis which may belie the true nature of any association between schizophrenic disorder and laterality as negative findings tend to be under-reported. Decision How to cite Mixed Handedness In Schizophrenia Health And Social Care Essay, Essay examples

Nucor Swot free essay sample

The following is Nucor’s Mission Statement from their company website: Nucor Corporation is made up of 17,300 teammates whose goal is to Take Care of Our Customers. We are accomplishing this by being the safest, highest quality, lowest cost, most productive and most profitable steel and steel products company in the world. We are committed to doing this while being cultural and environmental stewards in our communities where we live and work. We are succeeding by working together. Strategic Profile and Case Analysis Purpose Nucor is a leading steel manufacturer and recycler in the United States. Their headquarters are located in Charlotte, North Carolina, and the company is made up of about 17,300 teammates, as they are referred to on the company’s website . According to Datamonitor’s Company Profile, revenues for 2006 were $14,751. 3 million, a 16. 1% increase over 2005. In the same profile, net profit was recorded at $1,757. 7 million for 2006, a 34. 1% increase over the previous year. Nucor operates in two main segments: steel mills, which account for 88. % of total revenues, and manufacturing of steel products, which accounts for 11. 7% of total company revenues. â€Å"Nucor in 2005† by Frank Barnes and Beverly Tyler, briefs us on Nucor’s two main core competencies that have kept it successful when competitors have not been: their ability to stay innovative and their distinct organizational structure. These two competencies have made Nucor one of the top leaders in the American steel industry, which has impacted its historical strategic direction and performance, as will be seen in the following case analysis. The purpose of this case analysis is to better understand Nucor’s core competencies, as well as to analyze the current situation surrounding the company. This case analysis will include a general environmental analysis, industry analysis, competitive environmental analysis, internal analysis, and SWOT analysis. These analyses will help us better understand Nucor, as well as help us create competitive strategies for the future. Situation Analysis General Environmental Analysis: PESTEL Understanding the external environment of the steel industry is necessary in order to better understand the internal environment of Nucor Corporation. The following is the PESTEL analysis for the steel industry, with remarks towards Nucor when needed. Political There are a few main political issues currently affecting the steel industry. First is the issue of protective tariffs on the steel industry. In the case study, it is noted that in â€Å"†¦March 2002, President George W. Bush, after an investigation and recommendation by the International Trade Commission, imposed anti-dumping tariffs under section 201 of the Trade Act of 1974. This restricted some imports of steel and placed quotas of up to 30 percent on others. The move was opposed by many, including steel users†. Current CEO and President of Nucor, Daniel DiMicco, had been pushing for protective tariffs after the surge of imports and the current economic recession. Bush’s tariffs led to global responses of import and export tariffs, causing the price of steel to increase 40 percent. In November of 2003, the WTO ruled against the tariffs and Bush withdrew the tariffs in fear of further retaliation. An additional issue is the practice of giving monetary incentives to companies to convince them to build their steel mills in certain locations. Nucor was given $155 million in tax breaks as incentives from North Carolina to build a $300 million steel mill. Debate has rising over whether or not it was worth the incentives to bring 300 new jobs to North Carolina. Economical Economical issues have had a large effect of the steel industry. Current issues they are facing include bankruptcy, a weak dollar, global competitors consolidating, and rising energy prices. According to the case study, 25 percent of domestic steel companies were facing bankruptcy, and out of the 14 companies monitored by Standard and Poor’s, only Nucor was financially healthy. The 25 percent included more than 20 companies, who under bankruptcy protection. These companies were allowed to sell steel cheaper than non-bankrupt companies, therefore maintaining their profit share. The steel industry is still trying to recover from bankrupt companies. Besides bankruptcy, the steel industry is facing economic issues due to a weak dollar, which hurt the domestic market. Global competition has been a large player in the steel industry, with competitors currently consolidating to become â€Å"mega† players in the industry. Many domestic companies are also pairing up with international players, such as Nucor’s relationship with companies in Brazil, Australia, China and Japan. There have been pressures to consolidate in order to obtain economies of scale. Opening up of the market does allow for a wider range of customers, though. Rising energy prices have also had an effect on the steel industry. Rising prices have led to a decrease in demand for construction projects, automobiles, and farm equipment, which are some of the major consumers of steel products. Sociological The current environmental trend and quest to go green has led a shift in consumer attitude towards more sustainable products. This has affected the steel industry in a shift from steel products to alternatives that are cheaper and more sustainable, like plastics. Although plastics can replace some steel products, they typically aren’t strong enough materials to entirely replace the steel industry. Additionally, with the green trend there has been a stronger movement to find ways to reuse steel scraps and to recycle them. The steel industry is also a predominately male-led industry. This is evident by Nucor’s leadership circle, and executives, where only one woman is present. This lack of diversity has an impact on the industry, and limits the potential of the industry with a mainly male run workforce. Technological There have been many advances in the steel industry, especially many from Nucor. Although the steel industry hasn’t typically been seen as a technological industry, a lot of technology is needed to run the equipment and milling processes. A new development is the twin shell electric arc furnace, which would help mini-mills increase production, lower costs, and take market share, according to the case study. The article goes on further to describe the most important advances in technology, saying, â€Å"Today’s most productive steelmaking facilities incorporate advanced metallurgical practices, sophisticated process-control sensors, state-of-the-art computer controls, and the latest refinements in continuous casting and rolling mill technology. Technology is needed to make the best products in the most efficient manner, and the steel industry will see more efficient and positive changes as technology gets better. Environmental Clean air laws are the main issues involving the steel industry. The Environmental Protection Agency has enacted many federal and state clean air rules as steel mills are typically very polluting and release thousands of tons of pollutants into the air each year. Steel mills produce coke along with clouds of ash and acrid green smoke, which costs mills a lot of money to either modify their plants or close them down, states the case study. Besides air laws, new mills are being built near vulnerable environmental sites, such as the North Carolina mill built near the state’s Albemarle Sound, which is the a national treasure. There is pressure to develop cleaner, more efficient technologies due to the more stringent environmental regulations. Legal Many of the competing firms belong to the Steel Manufacturers Association, which according to their website is â€Å"†¦the primary trade association for scrap-based electric arc furnace (EAF) steelmakers. † This trade organization currently includes 46international companies and 39 North American companies that operate 125 steel plants and employ approximately 40,000 people. The SMA oversees development of public policies to benefit members, provides forums for exchange of information between members, and also serves as a source of information to customers, suppliers, and government entities. Industry Analysis: Porter’s Five Force Model This section shows how different environmental trends are affecting industry competitors, and allows the reader to better understand the steel industry’s competitive structure and profit possibilities within. Threat of New Entrants: In the steel industry, there is a moderate threat of new entrants for many reasons. In this capital intensive industry, a company can only be efficient on a large scale, and to obtain scales of economies for production requires a lot of investment. This deters possible new entrants from wanting to enter the industry. Low switching costs for buyers of steel make the threat of new entrants more of a risk. However, there is low product differentiation, which increases the threat of new entrants, whose products would easily replace those of existing companies. Exporting steel to new entrants overseas is another possibility, though high tariffs imposed by the United States and other countries make this less likely of a possibility. Governmental regulations on the steel industry also deter new entrants from wanting to enter. Threat of Substitute Products: There are a few products that have the chance of becoming substitute products for steel products, though their actual feasibility in replacement is low, making this threat also low. Plastics are one category of products, with their low costs of production compared to steel, and the environmental benefits as well, though plastics are not typically strong enough to be used in place of steel bars. Bricks and stone are also becoming more frequently used for construction materials in replacement of steel, though they also cannot replace the strength and durability steel provides. Aluminum and fiberglass are also products being more frequently used in automobiles for their lightweight qualities and cost effectiveness, though switching costs are incredibly high, and to rework production lines to accommodate to new materials is too costly to make the actual switch away from steel, thus, making their threat low. Rivalry Among Competing Firms: There is a strong sense of rivalry among competing firms, especially with the new trend of mergers and acquisitions in the steel industry, that are creating mega corporations. In this slow growth industry, many companies are joining together and with that, gain a lot more competitive power. Additionally, with the need for scaled economies, companies can no longer afford to not join together, and the high amount of capital invested means sunk costs will bring about high exit costs of leaving the industry, therefore further motivating companies to stay in the competition and increasing rivalry. Currently, foreign markets are also dominating the global market of steel, and the number of domestic steel producers is falling as they are being bought out by international companies. The lack of differentiation between products and low switching costs for buyers between suppliers of steel further adds to the fierce intensity of rivalry in this industry. Bargaining Power of Buyers: In the United States, the most common buyers of steel are from the automotive industry, construction industry, manufacturing industry, and service industry. Since there are a large variety of buyers, their buyer power in this industry is increased. Their power is further strengthened by the low differentiation in products, and low switching costs. However, since steel is a widely used commodity, buyer’s bargaining power is decreased as it is not a special commodity. Therefore bargaining power for buyers is moderate in the steel industry. Bargaining Power of Suppliers: Bargaining power of suppliers is quite strong in the steel industry, and for many reasons. First off, the rising costs of energy and raw materials give suppliers power to charge higher prices. There are also few substitutes to raw materials in the steel industry, as some companies are trying to create new avenues for raw materials, therefore lowering the bargaining power of suppliers. This backwards integration, as mentioned in the 2007 steel industry profile by Datamonitor, mentions companies creating their own production of raw materials, which reduces dependence on third party suppliers because companies can create a new revenue stream by selling their raw materials as well. However, supplier contracts are formulated in long term contracts, which give them more power to bargain. Supplier bargaining power is ranked as moderate, since technology will soon be able to help steel companies find new was to create their own raw materials, or find cheaper materials. Nucor’s Key Success Factors Innovation Nucor prides itself on the company’s constant ability to stay innovative, as seen by their strengths in the SWOT section of the case analysis, and value chain analysis. The beginning of Nucor in the 1960s was helped by then CEO Kenneth Iverson’s developmental technology that used electric arc furnaces to melt scrap metal into finished steel, which saved money instead of using iron ore as raw material. Since then, Nucor has continued their innovate culture and developed many new techniques to decrease costs for both themselves and customers. Innovation is one of the key reasons that Nucor is so successful. Commitment to Employees and Employee Compensation Another key success factor is in their people. Nucor employees actually enjoy their job, and they are treated well, too. Nucor is well known for their trademark employee incentives and benefits, which allow their employees to be one of the highest paid groups for their jobs in steel production. High efficiency is always rewarded, with laborers usually making bonuses of 60% of their base salary from quick production times. Employees also reinvest some of their pretax earnings into a profit sharing plan instead of having a retirement fund. Iverson was quoted in 1998 saying â€Å"I think the first obligation of the company is to the stockholder and to its employees†¦ we have a very interesting corporate policy†¦ First, we give donations to where our employees are. Second, we give donations that will benefit our employees, such as to the YMCA†. Lean Management The last key success factor is in Nucor’s lean management. A decentralized company with autonomous power to many people helps get things done quickly. Division managers enjoy the freedom they have to run their plants they way they want, and come up with creative ways to increase profit margins. There has been a recent move to make the company more centralized with more layers of management, citing reasons of increasing competition and loss of communication for more structure. Only time can tell if this new structure will continue the success that the old structure brought to Nucor. Product Phase The Steel Industry is in the Maturing Phase of its lifecycle. As steel is still a very necessary component of construction, automobiles, and manufacturing, there seems to be a long lifespan for the industry. There is foreseen demand for steel in the future, with the only threats being new technology development of a cheaper and more environmentally-friendly product or a shortage of raw materials to produce steel, although recycling of steel has helped less this problem. Competitive Environmental Analysis The following is a brief analysis of Nucor’s main competitors: Arcelor Mittal, United States Steel, and Tata Steel. This section discusses their strengths and weaknesses compared to Nucor’s and how Nucor can take advantage of current competitor situations to better their position in the industry. Arcelor Mittal Headquartered in Luxembourg with 320,000 employees, Arcelor Mittal is the product of a merger of the largest and second largest steel producers in 2006. In a news article in the Seattle Times, â€Å"Mittal Steel, already the worlds largest steelmaker, †¦ announced an unsolicited $22. 8 billion offer for rival Arcelor in an attempt to form a global powerhouse capable of producing more than 100 million tons a year. † Now the world’s largest steel producer, Arcelor Mittal has an international span on their products, with customers in 187 countries and operations in 26 countries. Their main buyer industries are in the automotive, appliance, engineering, construction, and machinery industries. Their main competitive advantage lies in their ability to provide â€Å"value-added and customized steel solutions through further steel processing to meet specific customer requirements. † As stated on Datamonitor’s Company Profile, Arcelor Mittal’s strengths include position of market leader, high profit margins, product diversity, and scale and scope of operations. Weaknesses include high debt and charges of concealing income. Nucor’s clean profile gives them an advantage of Arcelor Mittal. According to a feature article in Business Week about Arcelor Mittal, CEO Lakshmi Mittal states that one of their strategies is to make the organization structure leaner, and to take out the bureaucracy culture that impedes making quick decisions. Nucor’s already lean organization and established culture additionally gives them advantage to Arcelor Mittal in this arena. Only time will show if Nucor can step up in market share and product diversity to become leader in the steel industry. US Steel United States Steel (US Steel), is another close competitor with Nucor. It is the second largest producer in the US behind Nucor, with operations in the US and Europe. Interestingly enough, US Steel emerged from a merger of 10 steel companies in 1901, and involved famous industrial pioneers Andrew Carnegie, Charles Schwab, and J P Morgan. According to the Datamonitor Company Profile, US Steel teamed up with Nucor in 1994 to work together to explore new technology in hopes of reducing the cost and pollution from steel making. Datamonitor’s profile goes on future to describe US Steel’s strengths and weaknesses. US Steel is the oldest steel producer with 105 years of experience, and their company focuses on value added steel products that can be sold directly to target customers in a wide end of markets in different industries. Nucor also prides themselves on these strengths, therefore not giving US Steel much advantage over them. Furthermore, US Steel has a lack of presence in emerging and international markets, and has deteriorating relationship with environmental regulators, which adds to their shortcomings compared to Nucor. Nucor must maintain and expand their position in new markets and continue to improve environmental standards in order to stay ahead of US Steel in the steel market. Tata Headquartered in Mumbai, India and employing around 37,000 people, Tata Steel is one of the largest private sector steel producers in India. With their own iron and coal mines, Tata Steel also has operations in Asia, including Thailand, Singapore, China, and Sri Lanka. Tata Steel is differentiated by their low cost steel, which they manufacture and distribute to automotive and construction industries. Their strengths include a strong brand image, vertical integration, and inorganic growth, which they recently adopted to take over Asian companies, according to Datamonitor’s Company Profile. With over 100 years of experience, Tata Steel has built â€Å"Tata† up to be a highly respected company that is self reliant with their own mines, which also gives them an advantage on raw materials over competitors. However, these are counteracted by their geographic concentration, with 88% of their revenues in India, and a huge dependence on imports for coking coal, which is necessary for steel manufacturing and not available in their mines. This dependency further makes Tata Steel vulnerable to competitors and fluctuating raw material prices. Nucor’s global presence and self reliance helps them over Tata Steel, although Nucor can work on building up their brand image. Internal Analysis Value Chain Analysis Primary Activities Inbound Logistics Nucor has begun developing processes to create their own raw materials, through new technologies and by using scrap materials. As energy prices increase, raw material prices will increase in both base price and transportation prices. Additionally, Nucor had one of the first computer inventory management systems in the 1960s, and their sophistication with purchasing has helped them beat out competitors, making them superior to competitors. Operations For the joist division production, steel is cut or bent to the right angle, then assembled, welded, drilled, and welded again before being passed to inspection. The workers themselves have control and responsibility over quality for each product. At the steel plants, steel is made in two phases, the preparation of steel into the proper chemistry to later be turned into the steel that is used to form into desired products. At each of the plants, â€Å"Nucor designed its processes to limit work-in-progress inventory, to limit space, to utilize a pull approach to material usage, and to increase flexibility. † This flexibility has helped cut costs and increase opportunities for Nucor in each of their different industries. Since this is pretty typical for the industry, this keeps Nucor equivalent to their competitors. Outbound Logistics Nucor operates differently from competitors in that they do not absorb the cost of shipping. This led to a new trend of customers relocating manufacturing plants next to Nucor’s steel plants, which helped guarantee both companies low costs. In addition to relocation, Nucor’s production system is electronically linked to the customer’s production scheduling, allowing for both to operate in a just in time inventory mode, which further cuts down on costs. Neighboring buyers account for 60 percent of shipments from steel mills, according to the case study. In addition to near by customers, Nucor also operates a large fleet of 150 trucks to ensure on-time delivery to customers. Nucor prides themselves on being lowest-cost producers, doing so with materials and freight. These aspects keep Nucor at the same level as their competitors. Marketing and Sales Each plant or division of Nucor is responsible for selling of products. Nucor does not have a corporate advertising or public relations, instead relying on individual plants to do their own marketing and sales, as well as strong alliances Nucor has with outside parties. The use national advertising campaigns to market products like their joist industry. Their selling force is strong because they use computer programs to create designs for customers and market at competitive prices. The computer programs use the time of production estimated, labor value of production, and materials cost to estimate the cost of each project. By not having their own marketing or sales division, Nucor’s decentralized style may make them inferior to centralized companies who can strategize better. Service Nucor is well liked by all. Seen as an innovate company that puts their employees and stockholders first, the constantly try to obtain and supply the lowest prices possible. Their latest venture was in February of 2008 when Nucor announced plans â€Å"†¦to construct a sheet and coiled plate processing center in Mexico to better service the growing needs of its customers†, according to a news release on their website . In the same article, CEO DiMicco stated: Mexico is a very important market to Nucor. We have many customers in Mexico, and it is important for us to be able to better service those existing customers and to expand our presence in the growing Mexican economy. We are very excited about this opportunity. This is just one of the examples of Nucor reducing costs for both themselves and their customers, thus adding value to the business, and keeping them superior to competitors. Support Activities Firm Infrastructure Nucor plants are highly decentralized, which allows for more freedom and flexibility for each division manager. With a relatively flat organization with few layers, division managers of each plant are responsible for their own manufacturing, selling, accounting, engineering, and personnel management. Their only responsibility is to contribute profit to headquarters. This autonomy is appreciated by division managers, with one saying â€Å"We’re not constrained; headquarters doesn’t restrict what I spend. I just have to make my profit contribution at the end of the year. † But managers cooperate with each other, often collaborating and sharing efforts to improve each others’ divisions; all vice presidents and general managers share the same bonus so there is a real effort for everyone to succeed at Nucor. This unique organizational style sets Nucor apart from its competitors, keeping them superior in this aspect. Human Resource Management Employees are likely to be the most valuable part of Nucor’s success. Nucor has a history of treating their employees very well. This is shown through their policy of not laying off employees, giving college funds to employees’ children, and the great incentives and bonuses employees receive. Even at times when the company was hit by poor economic conditions, the company froze wages and executive officers took 5% pay cuts to show that they were all in it together. Nucor believes that keeping employees happy and giving them autonomy is one of the secrets to keeping their production costs low. They keep employees informed about company issues, and try to treat all employees as equal as possible. This is shown by the lack of company cars, company planes, fancy offices, and no vacation homes in the Nucor Corporation. The money is instead reinvested in the company and the focus is on the products and the people. This is best summed up by HR Magazine: â€Å"No-frills at Nucor: A lean, bottom-line approach at this steel company empowers employees. † This type of treatment is definitely paying off at Nucor as employees go on record on attitude surveys that they enjoy working for Nucor because it is the best, most productive, and most profitable company they know. This helps keep Nucor superior to their competitors in HRM. Technological Development Innovation is one of the strong points for Nucor, and it may be a shock to some that they do not have their own research and development department. Instead, they create task forces to investigate new technology advances, such as when they researched and then created their mini-mills for steel production. Making steel themselves has helped reduce costs significantly as compared to buying it from foreign companies. Nucor monitors technology advances on a worldwide scale and then attracts investors to bring technology to them, thus saving them money from researching and creating it themselves. Having great technology allows Nucor to also manufacture at more efficient rates, thus lowering the man hours needed to produce products. These extra hours are reflected in incentives given to employees for working at above average levels of efficiency and productivity. Nucor’s constant ability to stay innovative will only keep them slightly above their competitors in this fiercely competitive industry where technology is always changing. Procurement On March 3, 2008, Nucor acquired The David J. Joseph Company, which had been selling scrap metal to Nucor for 38 years. Adding this additional avenue of raw materials has helped increase flexibility for Nucor and lowered dependence on outside parties for raw materials, therefore helping improve the bottom line. Nucor’s ability to produce their own raw materials also helps them when they have extra capacity to sell raw material to outside customers, thus adding extra revenue to the company. Their thrifty company culture also is reflected in their strong desire to cut costs as much as possible or create ways to produce their own materials, as seen with their Crawfordsville plant that manufactured sheet steel, or the Trinidad plant that supplies Nucor with iron carbide pellets. Nucor is constantly creating value by looking to new ways to cut corners, which keeps them equivalent to competitors. Four criteria of sustainable advantages: VRIN Steel is a valued commodity, and necessary in producing automobiles, construction of new buildings, manufacturing, and more. Although it is valued, it is not a rare commodity. There is a high amount of competition with many players in the steel industry. It is costly to imitate steel, but products like fiberglass, aluminum, and plastics are possible substitutes though cannot fully match the benefits of steel as a strong building material. SWOT This details how Nucor can position itself to take advantage of opportunities and strengths while also avoiding environmental threats and weaknesses. Strengths Innovation is one of the top things Nucor prides itself on. Nucor is constantly striving to be ahead of the industry, developing new technologies that allow them the competitive advantage. According to the case study, â€Å"Nucor was very innovative in steel and joists. Its plant at Norfolk was years ahead in wire rod welding. In the late 1960s, it had one of the first computer inventory management systems and design/engineering programs. The company was very sophisticated in purchasing, sales, and managing, and beat its competition often by the speed of its designing efforts†. Nucor’s company website credits innovation as the foundation of their beginnings, saying â€Å"Nucors rebirth was sparked by innovation making steel from recycled scrap on a larger scale than had ever been tried. Since then, Nucor has thrived on intelligent risk-taking. † Some of their current technology projects, as listed on their company website, include: â€Å"strip-casting, a process to make ultra-thin sheet steel using a minimum of rolling stands; HIsmelt, a process that converts iron ore to liquid metal through the injection of non-coking coal and iron ore into a molten iron bath and load-bearing light gauge steel faming†¦ Nucor also introduced the worlds first integrated DC power supply arrangement in the manufacture of steel plate. It is innovations in technology like these that keep Nucor a leader in the steel industry. Risk-taking is another strength that Nucor prides itself on. Risk was instilled in Nucor first by the founders, who took a chance on steel, and then later by Ken Iverson, one of Nucor’s past leaders. The case study talks about Iverson being a very good leader with an entrepreneurial spirit that gave him the courage to take a lot of risks. This is best summed up by one of the company’s sayings: â€Å"Failure to take risk is failure†, which was personified by the founder of Nucor and reinforced by Iverson’s leadership . Risking taking is just part of the strong company culture Nucor has, which is another one of their strengths. Nucor is a â€Å"no nonsense† company that does not take part in any frills or excess. There are no company cars or jets, and excess money isn’t thrown around. The company has been characterized as â€Å"stripped down† and thrifty with their modest offices. â€Å"They were simple, routine, and businesslike†, describes Fortune magazine. The focus of the company is on the products and the people. The organizational structure is also a defining part of Nucor. The organization is very lean, with a lean management structure with few layers. Corporate staff only included 45 people, with a decentralized strategy to grant more autonomy to each of the different divisions. Each division his seen as a profit center whose main responsibility is to contribute profits, but do so in their own ways. Focus is on the earnings, and not the methods. Nucor has cut down costs and distractions even more by outsourcing most of the other departments not related to production, including research and development, construction of new plants, advertising, public relations, human resources, and their legal and environmental departments. These are maintained with strong alliances with outside parties, which help Nucor focus most of their time on what is most important: production. Each of the divisions is maintained by a general manager who shares information with other plants with a friendly spirit of competition as they all share the same bonus system. Nucor’s organizational structure is also highlighted by their distinctive personnel system and incentive system. In their personnel policy, Nucor provides job security to their employees. According to the case study, all employees receive the same fringe benefits, insurance plan, holidays and vacations, and money for higher education for their children. Employees enjoy working at Nucor, as is reflected by attitude surveys done around the company. Employees were satisfied with the job besides the high competitive pay, with one saying he enjoy working for Nucor because â€Å"†¦ it is the best, most productive, and most profitable company I know of. † Nucor’s employees typically make over twice the amount of other manufacturing companies in the same states, and are rewarded with a satisfying bonus when they are productive. The incentive program has helped characterize Nucor’s defining strengths. Incentives are based on group performance, which motivates everyone to work together. Production workers’ bonuses are measured by how well they operate compared to historical times of production; they earn a 60 percent bonus when they work 60 percent less of the standard time. There are also incentive plans for department heads, staff people, and senior management, including division managers. Additionally, each employee puts in 10 percent of pretax earnings into a profit sharing plan with a deferred trust instead of a retirement plan, which helps employees reinvest back into their company. By focusing on the plant and the people, Nucor has helped make themselves a more successful company, and a leader that other companies wish to aspire to. Weaknesses Although Nucor is currently leading the US market, they do have a couple weaknesses that hold them back. One is their geographical concentration in the US, which limits them to a specific market. As transportation and logistic costs increase with the increase of energy and fuel, it is becoming more costly to ship around steel products, especially when Nucor’s plants are so concentrated in one part of the world. This not only hinders possibilities with companies not located near a Nucor facility in the US, but to international markets where international competitors have spread out and taken markets. Nucor needs to establish themselves more on a global level and spread out their presence in a stronger way than just clustering in the US. In addition to geographic weakness, Nucor is facing higher selling, general, and administrative expenses. According to Nucor’s Company Profile by Datamonitor, SGA make up 4% of net sales in 2006 compared to 3. 3% in 2004 . Nucor’s profit margins will be seriously affected if costs continue to increase. Nucor already outsources much of the operations not related to steel production, so finding a way to cut costs in this department will help better the profit margin. An additional weakness is Nucor’s lack of dedication to the environment. Although Nucor has made attempts to be environmental with their recycling of scrap steel, and finding ways to produce products with less energy, they still lack the commitment to clean air laws and other US Environmental Protection Agency rules. According to the case study, â€Å"In June 1998, Waste News reported that Nucor’s steel mill in Crawfordsville, Indiana, was cited by the EPA for alleged violations of federal and state clean-air rules. † Events like this are not healthy nor positive for Nucor. If Nucor was able to balance environmental constraints with production, they would be a lot more successful. Opportunities One of the technologies Nucor prides themselves on is their HIsmelt technology, which adds flexibility to the company. According to Datamonitor’s company profile, â€Å"This technology is considered as a major breakthrough and is expected to result in lowering of the company’s production costs, as the HIsmelt plant produces pig iron without using coke through an energy-efficient, low-emissions process. Furthermore, the company expects to generate substantial earnings from royalties derived from the technology’s licensing. This process helps improve Nucor’s environmental outlook, and adds extra revenue from the licensing contracts. Nucor’s joint venture with Brazilian company Companhia Vale do Rio Doce (CRVD), is another opportunity to give them a competitive advantage. CRVD is the world’s largest producer of iron-ore pellets. In Brazil, they have come up with a new way to manufacture pig iron in an environmentally friendly way using a process called Ferro Gusa Carajas (FGC), which uses two conventional mini-blast furnaces full of charcoal from indigenous eucalyptus trees to produce pig iron. Datamonitor says that â€Å"The use of pig-iron as raw material for production would further reduce production costs and would also reduce Nucor’s dependability on scrap iron as raw materials, especially in the face of increasing scrap iron prices. † Having the global connection with Brazil is another positive of this venture that adds international opportunities for Nucor. Additionally, Nucor has been creating opportunities for expansion through acquisitions of steel operations in the US. In March of 2001, Nucor bought out a mini-mill in New York from a Japanese corporation called Sumitomo. Nucor went to later on acquire assets from Auburn Steel, ITEC Steel, Trico Steel Co. , Birmingham Steel Corp. , Connecticut Steel Corp. , Verco Manufacturing Company, and Harris Steel, which, according to Datamonitor, was their largest acquisition to date at $1. 07 billion . Acquiring Harris Steel has made Nucor the largest producer of cold finish steel in North America. Nucor recently bought out The David J. Joseph Company on March 3, 2008, for approximately $1. 44 billion, according to a news release on their company website. DJJ has been one of the leading scrap companies in the country, and has already had a long history of 38 years with Nucor. This is just one of the examples of Nucor’s inorganic growth has helped them efficiently increase their market share and capacity without having to build new costly plants. Analyst Robert Miller believes that global consolidation is the future for the steel industry. He write that consolidations will produce super steel companies that â€Å"†¦embrace new technologies for making steel better, faster, and more cheaply, become increasingly self-sufficient in the necessary raw materials used to manufacture steel—particularly iron ore and coking coal—as the volatility of the market price and availability of these resources in recent years has challenged steelmakers, †¦ and concentrate on producing higher grades of steel, such as automotive steel, in order to differentiate themselves from commodity producers. As global consolidation seems to be the wave of the future, Nucor must continue their path of inorganic growth to achieve super status. Threats Because the steel industry’s cyclical nature, the industry’s success is connected with the economic status of the country. As the United States is currently in a recession, there is less economic growth, therefore leading to fewer orders for construction, automobiles, and manufacturing equipment, which are the main customers for the steel industry. Many US steel companies have gone bankrupt, with others operating at less than full capacity. Nucor, however, has maintained profitability each quarter since their beginning operations in 1966. In the case study, it says that in 2003, â€Å"While the steel industry struggled through one of its deepest down cycles with weak prices and bankruptcies throughout the industry, Nucor increased its market share and held on to profitability. † They’ve done so by expanding their business in the automobile industry, their joint venture with Brazil, and working with Japanese and Chinese to formulate new process without the typical raw materials. Datamonitor reports that â€Å"According to International Monetary Fund’s ‘World Economic Outlook, April 2007’ report, the real GDP growth rate in US is expected to slow down to 2. 5% in 2007, compared to 3. 1% in 2006. † Nucor must rely on their strengths and opportunities to survive during the recession, as the rising interest rates and recession may hurt their sales and financial condition. With increasing interest rates and a recession hitting the US, costs for raw materials will also be rising. Nucor has already tried to combat this problem by creating avenues to obtain and create their own raw materials, therefore relying less on other suppliers in an unpredictable market. On the other hand, Nucor should also beware of too much capacity in the industry with international countries flood the market with below cost products. The Bush government tried in 2002 to create a tariff to protect the US industry from dumping of below cost products, but was forced to withdraw the tariff in 2003 after WTO rulings against it. In 2005, the Bush administration used trade laws to curtail import dumping, which will hopefully give Nucor higher profit margins. China may be one of the culprits of overcapacity of steel into the US since their economy has slowed down and demands of steel have slowly decreased. Nucor will have to accommodate to global economies as well as the US economy to handle fluctuations in the steel market. Global steel companies are also joining together and consolidating to form mega steel companies, which could hurt Nucor’s leadership position in the steel industry. One of Nucor’s biggest rivals is America’s Mittal Steel, which recently merged with Belgium steel company Arcelor in June 2006, making them the leading steel group in the world with a market capitalization of $46 billion and steel-making capacity of 110 million tons, according to Datamonitor. Datamonitor further predicts that â€Å"†¦ the top 10 companies would hold a global market share of almost 35% in 2010; which could lead to three or four players producing more than 80 million tons, and five or six players producing between 40 million and 60 million tons, annually. This consolidation trend puts competitive pressure on Nucor to maintain their status in the industry, no matter how they do it.

Marketing basics

Marketing involves ensuring that customers are aware of a company’s products or services and also making them to gain inters in their quality and effectiveness while also creating a strong relationship with them. It is a major component of a business because it enables creation of new markets, and it involves communication sales and development of an enterprise. Activities involved in marketing include product pricing branding promotion, distribution, market research, market dominance, management and strategy.Advertising We will write a custom report sample on Marketing basics specifically for you for only $16.05 $11/page Learn More MRF (Madras rubber factory) is a company that specializes in manufacturing tryes and it is located in India. It is a very large and major company in the tyre industry and exports its products to more than 75 countries in the world. It has six manufacturing units in India and has the largest variety of tyres to include trucks and bus tyres, light tyres for passenger and personal cars, tyres, farm, industrial and sports activities. The company is also involved in various sport activities such as bat and cricket which is a major marketing strategy for the company. MRF also has branded its products boosting over 10 different brands. A brand is the identity of a product, service or a company; it could be a color, sign, a symbol a name among others, it is also a trademark. It enables relating the product to the customer’s, staff, and other stake holder’s of the company. The brand is used to communicate the uniqueness of the product service or company and hence it is an essential part of advertising. In order to achieve successful marketing through branding one has to make sure that the brand is recognized by customers even in absence of the parent company name. One also has to understand the needs of the clients so as to satisfy them, and maintain them. Companies should also be informe d that branding is not about competition with other companies in the industries but is meant to inform the customer who is offering what. A good brand communicates this, test credibility of the product, creates a relation with the customers, motivates them and wins their loyalty and trust. MRF company slogan is ‘’tires with muscles’’ ‘, and some of the product brands are; Lug 50-FS, MRF Nylogrip Zappea, a high performance tyre for new generation bikes, MRF Racing, MRF ZVTS, a steel-belted premium radial, MRF Super’ and ,MRF Events.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company also has brand ambassadors who are mainly involved in sports such as; Sachin Tendulkar and Steve Waugh who are experienced batsmen, their bats have been branded MRF for the many years that they have been in the sports. The company has a program to improve cricket known as the MRF pace foundation that trains young people. Another marketing strategy is promotion; it involves persuasion and informing a buyer so as to influence their decision to buy. Promotion can be done through the media this are; news papers, TV, radio, mobile phones the internet or advertising agencies. Other forms of advertisements are; product placement, merchandising, shows, sponsorships or public relations. In promotion people should adopt a promotional plan or a mix that consists of sales, promotion, direct marketing, advertising and publicity. A company can have promotions for different objectives such as retaliating to a competitive move made by other companies, launching a new brand, and also to increase revenues. Promotions can be long term or short term Coca-Cola has had a long term one ‘My coke awards’ in addition most companies use the word special offers when having promotions. MRF has not been involved in promotional activities in large scale may be because they have a large and stable customer base hence the huge sales. However MRF in some occasions gives special offers to their very regular customers and also when launching a new brand for example; the racing tires were offered to top rally motorists when they were launched to market their effectiveness and performance. MRF also does a lot of advertising of their products, there is no single day that there is no an advertisement of their products in one or more media channels. Statistics have shown that it is the leading company in the industry that advertises a lot in the print media. Because of this strategy the customers are always informed on new products and also reminded of the existing ones including the improvements made. The tyre industry is relatively composed of about 450 tire manufacturing factories and is the largest consumer of rubber in the world since millions of tires are manufacture each year. India is the producer of tires having a 8.02% annual growth o f the industry .However it faces stiff competition from china because it is achieving new markets every day. Truck and bus tryes is the biggest segment of the industry passenger cars tires follow, then motorcycle tires and scooter tires are the least and they are used in the two wheeler industry. Advertising We will write a custom report sample on Marketing basics specifically for you for only $16.05 $11/page Learn More The tyre industry is currently being faced by an increase of costs of the raw materials used; the industry uses a lot of materials and the slightest change in the costs largely affects the revenues not forgetting the huge duty on tyres. The major players in the industry are MRF, Apollo and Ceat tyres. Other companies in the industry are Metro tires Ralson,Michelin group ,JK ltd tyres and Bridgestone among others. MRF is the leading company in this industry and has the most envied market record in the world. It has the most sales and reve nues, a large and stable customer base, most manufacturing plants, brands variety and the most effective advertising strategies. The company is the only supplier of large motor businesses such as General motors, Fiat and Ford and it is the world’s largest exporter of tires. Previous analysis carried out on tyre brands showed that six of MRFN brands are leading in sales and quality with a market share of 22%.It has recently revived its auto industry and joined in the radial tyre industry hence business for them is expected to shoot even higher. It has been voted three times for the award of customer satisfaction by JD Power ASIA Pacific. The factors considered are durability, traction, appearance and handling. As said earlier MRF is greatly involved in sports and has a pace foundation that sponsors youngsters into playing cricket an activity that has turned to be a very effective marketing strategy for the company. It is also involved in community based programs to improve t he lives of rural folks a step that other companies have not taken seriously. In conclusion MRF has managed to dominate the tyre industry and if current figures and analysis are to be trusted it will continue being in the same status. Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their products are well known and recognized in the market. As note above branding, and promotions are some of the major advertising strategies that successful companies use to achieve customer’s interest and trust. This report on Marketing basics was written and submitted by user Ryder Prince to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Child And Youth Care Work Essay Example

Child And Youth Care Work Essay Example Child And Youth Care Work Essay Child And Youth Care Work Essay Introduction The profession of kid and young person attention requires a great sum of attempt, finding and accomplishment. Within the field, kid and young person attention workers are expected to get and continue a swearing bond with the young person involved ( Quinn, 2004: 18 ) . Although the chief purpose of the kid and young person attention worker is to care for, love, and protect the kid, this may turn out hard in many fortunes. Therefore, the young person attention worker needs to hold acquired accomplishments in order to get the better of these challenges while still wining in constructing a strong relationship with the kid involved. This essay will discourse the elements of kid and young person attention work every bit good as the outlooks of kid and young person attention workers. In peculiar, it will concentrate on the accomplishments needed within the profession and the troubles faced when seeking to care for kids and young person. Elementss of Child and Youth Care Maier ( 1987 ) describes the nucleus elements of kid and young person attention work as supplying kids with physical comfort, cognizing the different dispositions of each kid, rhythmic interactions with kids, predictability, dependableness and besides behavioral preparation. When practising within the field of kid and young person attention, the worker is required to hold an apprehension of these elements in order to make their work to the best of their ability. More specifically, the elements of kid and young person attention includes carry throughing the physical and privateness demands of the kids and besides cognizing the differences in their dispositions, in other words, cognizing the differences in their personalities and attitudes. Besides, the kid attention worker needs to do clip for rhythmic interactions with the patient so that they can both hold an experience of intimacy.e.g. vocalizing or dance ( Maier, 1987 ) . Childs have a strong demand for predictability, and rhythmic interactions besides play a function in this. â€Å"Rhythmic activities seem to corroborate the experience of repeat and continuity of repetition† which, as a consequence, provides the kid with a feeling of enduring committedness and predictability. Children and youth necessitate to cognize that they have a dependable grownup to depend on. Lastly, kid and young person attention workers need to add in a personal component to the behavioral preparation of their patients. Children by and large learn quicker from those who have intending to them and hence will larn more readily from their care-giver one time attention has been established ( Maier, 1987 ) . Expectations and Skills Required The chief function of a kid and young person attention worker is to work with kids and young person in ways that are educative, participative and authorising. The worker is expected to promote equality of chance and societal inclusion amongst the kids that they are working with ( Pittman, 2004: 90 ) . Communication plays an of import function within the profession of kid and young person attention. Workers are required to make and keep relationships of trust with the kids and young person involved and should present information so that it is received in the mode intended. Child and youth attention workers need to pass on good and convey and explicate information assertively and â€Å"in linguistic communication of the community† ( Quinn, 2004: 18 ) . Child and youth attention workers are besides expected to implement programmes which aid the kids and young person in their growing, larning and development. In order to make this, workers are required to hold knowledge on group work and should cognize how to help groups in times of demand. Child and youth attention workers should continuously be be aftering and implementing new activities for kids to take part in. While making this, the patients should be motivated and encouraged to prosecute in these activities ( Quinn, 2004: 18 ) . In order to demo regard for the household of the kid and the community in which they reside, it is critical that the worker additions an apprehension of the household civilization and constructions ( Quinn, 2004: 19 ) . This will let workers to cover with struggles easier as they will so be more sensitive when keeping treatments on certain subjects and will therefore be-able to make relevant schemes in order to fulfill the kid s demands. Child and youth attention workers should demo a high degree of apprehension of kids and should be able to â€Å"recognise demand for intervention† so that they can assist with the kid s job with immediateness. Troubles in the Field Supplying good kid attention means â€Å"providing kids with important control and giving them antiphonal nurturance† ( Cancian, 2002:65 ) . However, it may be hard to transport out good kid attention efficaciously at times. Troubles in the field may include communicating jobs like non being sensitive or important plenty. Bing in the profession involves a batch of emphasis as it is a challenge to care for kids and young person and to accomplish a professional image amongst society for the kid and young person attention profession. It is besides disputing in the fact that it requires us to be flexible in alterations that may happen. Child and youth attention workers need to be willing to turn and larn from good and bad experiences in the profession and therefore prevent certain bad facets from happening in the hereafter, which may turn out hard for people who do non like alteration and who do nt take bad experience and unfavorable judgment lightly. Decision It is concluded that the kid and young person attention profession involves supplying kids with basic and indispensable demands such as love, attention and protection. Child attention workers need to pass on efficaciously with the kids in order to expeditiously assist with their jobs and set up a trusting relationship with their patients so that proper attention can be given. However, the profession does supply a few challenges but none which can non be overcome with clip and more experience in the field of kid and young person attention. Mentions Cancian, F.M. ( erectile dysfunction ) . 2002. ‘Defining â€Å"Good† Child Care: Hegemonic and Democratic Standards , Child Care and Inequality: Rethinking carework for kids and young person. Great Britain: Routledge. p.65. Maier, H.W. ( 1987 ) . ‘Essential Components in Care and Treatment Environments for Children , Developmental Group Care of Children and Youth: Concepts and Practice, USA: The Haworth Press, Inc. p.40-58. Pittman, K.J. ( 2004 ) . ‘Reflections on the route non ( yet ) taken: How a centralised public scheme can assist youth work focal point on young person , ( In Garza, P. , Borden, L.M. , A ; Astroth, K.A. ( explosive detection systems. ) , New Directions for Youth Development: Professional Development for Youth Workers, 104: 90, Winter. Quinn, J. ( 2004 ) . ‘Professional development in the young person development field: Issues, tendencies, chances, and challenges , ( In Garza, P. , Borden, L.M. , A ; Astroth, K.A. ( explosive detection systems. ) , New Directions for Youth Development: Professional Development for Youth Workers, 18-19, Winter.

Mankind are Greater Gainers Essay Example | Topics and Well Written Essays - 750 words

Mankind are Greater Gainers - Essay Example It is true that humankind is not fallible, that their truths are mostly half-truths. It results from the freest and fullest comparison of opinions that are opposite. It is not desirable until they are capable at present of recognizing sides of the truth. These principles can be applied to men’s action modes. In the society, it is desirable that in those things that do not concern others primarily, individuality should assert itself. Where, not the individuals own character, but the traditional customs of other people are the conducts rule, there is wanting one of principal ingredients of human happiness, and quite the chief ingredient of social and individual progress. In the process of maintaining this principle, the greatest challenges and difficulty to be encountered does not   entail appreciation of means towards the end that acknowledge, but in the indifference of persons in general to the end. If at all it were felt that free development of individuality is among the l eading essentials of well-being; it is not only an element of co-ordinate designated by the civilization, education, culture and instruction terms but is itself a necessary part, then danger would not exist at all that liberty should be undervalued by any means. Huge numbers of people in the society are satisfied with ways of mankind as they currently are. This is because it is they who make them be what they are, and cannot understand why those ways should not be good for every person in the society. It will probably be seen that people who are desirable good should be exercising their understanding, and following customs intelligently. It would be misunderstanding J. Mills’s doctrine supposing that it is one among the selfish indifference, which is pretending that human beings have nothing at all to do with each other’s conduct of life, and that they should not should not concern themselves with the well-being of another person unless their personal interest is engag ed. There is a need of increasing disinterest exertion to promoting other people's good.

Slavery in the United States Essay Example | Topics and Well Written Essays - 1500 words

Slavery in the United States - Essay Example Parish, Ulrich B. Phillips, Gavin Wright, Fogel and Engerman, have concluded their theses as proponents or challengers of slavery as an institution, not on moral grounds, but mainly on principles of economy. The discussion, however, whether slavery was economically profitable, has not concluded in agreement. Historians have argued over the relative profitability of slavery and the economic factors which must be analysed in order to prove that profitability. It is generally agreed that cotton production propelled the economic growth of the southern United States, which simultaneously spurred the growth of capitalism within the United States.1 But the relative degree of profit the slaveholders themselves gained through the process is questioned. Moreover, the severity of slavery itself, within cotton plantations during the 1700s and 1800s, is an issue where historians have equally not been harmonic. The harshness of the institution is the specific issue whereby historians have debated whether blacks were better off as slaves than freemen. Simply put, the relative profitability of slavery and the harshness of it are intertwined. Featured within profitability is analysis of who profited from the institution of slavery and what their profit was. Slavery developed for plantation holders to be a profitable tool in the production of cotton, involving the planting, tilling, harvesting, in short, getting the crop to market. As an institution within agriculture, specifically cotton production, slavery became as profitable as it was because of the particular time and place wherein it occurred: cotton plantations in the southern United States during the cotton boom. Slavery would not have been a profitable activity under other circumstances, and minus the lucrative potential of owning slaves, the practise of slaveholding could only be explained as a ruthless, indefensible act of tyranny. Phillips delineates upon the existence of slavery within civilization in terms of economics: In barbaric society slavery is a normal means of conquering the isolation of workers and assembling them in more productive coordination. Where population is scant and money little used it is almost a necessity in the conduct of large undertakings, and therefore more or less essential for the advancement of civilization.2 Slavery served a definite purpose. The South, with its fertile soils, ideal climate, and long growing season, was the ideal environment to profit within.3 In order to develop that opportunity, large numbers of workers were necessary. In Slavery: History and Historians, Parish expands on Southern agriculture in order to prove that cotton and slavery went hand in hand. Corn was a staple crop of small farmers. However, it did not lead to much profit. Cotton, on the other hand, was profitable, but costly, and ran more risk. Cotton plantation owners, as slaveholders, countered the risk by keeping large numbers of slaves and thereby controlling the allocation of labour according to market activity.4 Gavin Wright calculates that "when output is valued at market prices, cotton comprised about one-quarter of the output of typical slaveless farms, but three-fifths or more for the largest slaveholding cotton plantations." A large quantity of labourers and efficient cotton production went hand in hand to insure market profit. Slavery was profitable

MOVIE REVIEW ABOUT THE DESCENDANTS Essay Example | Topics and Well Written Essays - 500 words

MOVIE REVIEW ABOUT THE DESCENDANTS - Essay Example Often in films the sight of someone extremely happy is a token of what is yet to come and fears the worst. The movie commences with an unforeseeable tragedy where Matt King lost his wife after hospitalization and now has to shoulder an enormous burden of being responsible for managing everything including the fund that has been entrusted to his family since 1860Â ´s. Matt King is the descendant of one of the Hawaii’s most prominent families. Further distress to burden came when Matt King was told that his wife had an affair with Brian Speer (played by Matthew Lillard), The movie gyrates around the search for Speer as Matt wanted answers to some of his queries. Matt King hailed from beautiful Hawaii island and was the owner of immense property which he wanted to sale off, his rebellious daughter stops him. As Hawaii is known for the traditional predisposition so the movie also revolves around the traditional and emotional touch. However, the director Alexander Payne is known for his brilliant plots and marvellous direction he did not let the audience move out in grief and brought the story to end at the happy note. The movie offered a lot or scope to understanding about worldly matters, family bonding, impact of loss and pain and therefore it was appreciated to a great extent by various individuals and critics and people gave their reviews depending upon their individual outlook. According to Ebert (2011) who is admirer of Hawaii, as he had been to the land a number of times, "inhabitants of Hawaii are serious about their customs and traditions and very protective for their land". In his review he highlighted "business, finances and emotions". As per his view, "Matt King is one of the Hawaiis first white land-owning families who have to fix between opening up a vast tract of virgin forest on Kauai to tourist and condo development". The tragedy happened at this important junction. Ebert (2011) reviewed more on the worldly matters that the movie displayed

Internal Marketing in Banks

Internal Marketing in Banks Management Information System The worlds local bank About HSBC BANK Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world. HSBCs international network comprises around 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities. History The HSBC Group has an international pedigree which is unique. Many of its principal companies opened for business over a century ago and they have a history which is rich in variety and achievement. The HSBC Group is named after its founding member, The Hong Kong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between China and Europe. Internal Marketing in HSBC BANK 1. Target Base Promotion Offers Under one of the Policies of the Bank, it provides the promotion depending upon the target which is met by the employees on the quarterly basis. The employees who will achieve the target get the Incentive and the next month foreign tours. For example on the target of the 8account opening, if any employee opens 10 accounts then he is given next month foreign trip. Thus the prompt target based promotion builds up employee’s motivation to give better services to the customer 2. Hierarchal form of Management HSBC BANK have a hierarchal form whereby each employee is answerable to one of the senior and this makes the obligation on the employees to motivate one to the other . The burden of business is transferred from one employee to the other in such a way that each one is responsible for the other performance. This way each internal customer is able be keep under the eye of its superior. Moreover the communication link which is important for a service industry is possible with the help of the this management system. 3. Event Management Under this head various events are organized from time to time in the banks to lure the high professionals for example Sales Tax Advocates, Income Tax Advocates and the Chartered Accountants etc so that external marketing could be more effective. Now the responsibilities of these events are on the internal customers and if they organize these events successfully it add on the credibility and the profitability of the internal customers and they are awarded with the various recognition prizes and awards for there effective leadership skills. This also helps to build up a relationship between the internal and external employees. 4. On The Roll Training High focus is always there on the training aspect of the internal customers. Training of the employees are given due importance from time to time and with the touch points of Human Resources for example whenever Bank want to design training schedule for its internal customers, it design it in the Five –star hotels with all the luxuries there out with all the facilities away from there routine work so this enables the internal employees to be stress-free and grasp the training modules practically. As an HR policy this enables the employees to increase in there efficiency and feel free from the routine work. As a result the employees will be able to add on more practical knowledge to it , when they return to there work. This is one of the prominent factor of the foreign Banks that they stress on the training module of the internal employees , which give them a chance to be more interactive with the other professionals of other branches and if they facing any problem they can sor t out with the help of the various training modules 5. Strong Management Information System Strong MIS base is one of the basic strength of any Foreign Bank, So in HSBC Bank also holds a good MIS system for example here the reporting system is so designed so as to provide no chaos among the internal employees and they can easily report to there seniors online only. 6. Online Tests/Quizzes/Learning Modules These tests are specially designed for every class of the employees in the HSBC so as to increase the handling efficiency of the internal customers with the help if of the case studies and the real life examples. Some of them are basic modules and they have to be cleared by the internal customers and some are there just to give them ranking by the HR professional which add-on to the character sketch of the employees and help them to be rated accordingly. 7. Systematic Employees coding Under this head the internal customers (employees) are given the Employee Code and the People Shop Code. Employee code is given to the employees so as to assess their performance, rating grading whereas the PS is given to the facility of the HR department so that the various online tests, HR activities n be handled conveniently. Thus we can see that how effectively the separate identification no for the Human resource convenience is given which benefit each and every internal customer separately. 8. Excellent Information Technology HSBC Bank has tied up with SAP in Asia to enhance the financial institutions bank corporate client integration system targeted for use globally. The improved system also has the potential to enable the exchange of richer information between HSBC and its business customers, according to the bank. HSBC currently offers a service that provides corporate clients access to an automated host-to-host system to facilitate secure transactions. Called HSBC Connect, the service enables the back-end systems of the bank and its enterprise customers to communicate seamlessly and securely. 9. Recreational Activities Time to time recreational activities are designed for the internal customer so as to decrease the stress of the employees. For example visit to Jim Corbett Park with full fledged facilities are provided to the employees. Thus as a foreign Bank internal marketing strategy they always focus on the Human resource aspect of the internal employees by provided the employee friendly environment with the help of the various recreational activities. 10. Employees Rating HSBC BANK has full-proof rating system whereby the employees are divided into the four categories as 1st 2nd 3rd and 4th .The level of the employees are rated according to this rating. Currently 1st batch rating is not given in HSBC India but it have been achieved by the international HSBC superiors. 11. Customer Friendly Environment As a internal customer friendly environment the internal customers are given flexible time allotment which makes the environment of the Bank more friendly. Basic amenities being a service sector is well considered in the foreign banks which actually amounts to the total increased efficiency American Express Service India Ltd Certain facts: A survey wad conducted by India Today in which 20 most reputed foreign banks were surveyed on certain parameters and American Express ranked 6th in Employee Satisfaction. (Source: India Today , June 2008 issue) American Express ranks 9th in the list of Fortune 500 companies.It comes under the A++ Category. Service Blueprint of American Express. Following are the steps involved in making their credit cards available to their customers:-1) Call to customer 2) Appointment 3) Meet customer 4) Documentation 5) Employee back to office 6) Prepare Dispatch 7) Send an E-mail to the processing department 8) Verification 9) Dump (rejection) 10) Card Approval 11) Card Issue 12) Payment 1) Call to customer :-A prior database is prepared of the prospective customers and they are called randomly by the tele callers of American Express. The details are narrated to them over the phone and those interested are promptly followed up. 2) Appointments :-The tele callers fix an appointment of the Relationship Officers with the interested customers. 3) Meet Customer :-A venue and time is decided according to the convenience of the customers and the Relationship Officer meets the customer as per the appointment fixed. 4) Documentation:- The Relationship officer asks the pre-requisites like personal details, type of credit card desired , what all are previously held by the prospect, etc. and the Relationship officer is required to verify all the details. 5) Employee back to office:-The relationship officer comes back to the office after collecting all the relevant details and prepares a summary of the case. 6) Prepare Dispatch :-The Relationship officer prepares a soft copy as well as a hard copy to be sent to the processing department. 7) Send an E-mail to the processing department :- The soft copy is mailed by the Relationship Officer to the processing department. 8) Verification:- The processing Department checks for the authenticity of the prospective client. They search their past records as to whether or not they have had any prior contact with the prospect. If in case it is revealed that their has been a prior association and the prospect was a defaulter in that case then they come in the category of â€Å"Cibil† clients. 9) Dump (rejection) :- The Cibil clients are simply rejected. 10) Card Approval:-A list of those customers is prepared who can be granted the credit cards. 11) Card Issue:- Thereafter, the card is issued to the customers. 12) Payment :-The bank sends the statement to the customers after one month and the customers are supposed to make their payment within a span of 45 days. Hierarchy of American Express Internal Marketing In American Express Bank The responsibility of dealing with the customers at American Express is on two people Recruitment: Both the telecallers and Relationship Officers are hired through consultants. However, holding an M.B.A. degree is a must for the Relationship Officer. In case the person does not hold an M.B.A Degree then he is expected to have served in the same industry for a period of not less than 3 years. The Relationship Officer is expected to have a dynamic personality, excellent Communication skills, good motivator, should have good convincing powers, etc. All these attributes are necessary because the Relationship Officer is the person who makes the direct contact with the prospective customers. He has the maximum â€Å"Encounters† with the customers. Training: The American Express bank has hired an International body, which provides training in Bangalore and Delhi in the five star hotels. The duration of training is 10-15 days. Training is provided at all the levels. The new employees are told about the history of the company, the company profile, their services, customer profile, area/location, market share, competitors and industry associates. It is basically a knowledge enhancing session. The trainer asks the new employee to deal with him as a customer. These will provide relevant insight as to how he reacts to customer queries and such training prepares him for crucial service encounters. Appraisal: The Appraisal System at American Express is Target Achievement oriented. The KPAs and KRA’s are predefined. A target of 21 points is given to them in a month on the basis of their dealing with the Externals and Internals. Externals are first time users and Internals are those that had a previous association. If a deal is done with Externals they get 3 -1/2 points and if with Internals they get 1 point. In the end their appraiser combines all the points and on the basis of that they are given rewards, promotions, demotions, counseling, training, etc, as the case may be. Employees are also appraised on the basis of the category they belong to: G TargetsM – Interpersonal Skills G1 M1 – Targets over achieved and excellent interpersonal skills.G2 M2 – 100% achievement of targets and good interpersonal skills.G3 M3 – 50%– 60% achievement of targets and average interpersonal skills.G4 M4 – Targets not achieved and poor interpersonal skills. Culture :-Core Culture :- Quality, cleanliness, service and price.â€Å" The paramount idiom in American Express is total customer satisfaction†.There is no job pressure and since the employees are highly satisfied and motivated sothey service they provide to the customer is also very satisfactory. Strategies for Internal Marketing Adopted By American Express Bank Ltd. FAIR PRACTICES CODE FOR CREDIT CARD OPERATIONS American Express Bank Ltd. (hereinafter referred to ‘the Bank’) has a reputation for customer service and sound compliance. The Bank has various policies and procedures that govern its business activities and operations. Further, the Bank has compliance and other internal programs designed to ensure compliance with laws and regulations of countries where it does business. This Fair Practice Code (hereinafter referred to as ‘the Code’) for credit card operations is designed to guide and demonstrate the Bank’s commitment to fair and ethical management of its business activities operations related to issuance of cards, customer service and other related activities. BANK’S VISION AND OPERATING PRINCIPLES Vision: To become the worlds most respected service brand. Operating Principles: We must provide a superior value proposition to Everything we do shouldØWe must achieve Best-in-Class EconomicsØcustomersØour BrandØsupport the American Express BUSINESS ETHICS AND COMPLIANCE WITH THE LAW The Bank and its employees shall ensure that ethical conduct shall permeate all our business dealings and relationships. In a rapidly evolving credit card business, the Bank and its employees shall ensure ethical conduct in offering products and services, business activities, operations and customer services. The Bank shall conduct its business in accordance with applicable laws and regulations The Bank has competent individuals managing regulatory affairs and advising business leaders about compliance requirements. The Bank has a sound compliance program to ensure high level of compliance to applicable laws and regulations. CARDS – SALES AND MARKETING The Bank shall provide full and complete disclosure of products and services, their features and costs to enable a prospective customer to make an informed decision / choice The Bank shall provide information on: Applicable fees Key features of our products and services particulars, Documents required with regard to identity, contact and other charges How a customer’s personal information §employment, financial standing, etc. Terms Details of Bank contact for seeking additional information shall be used billing and payment, and conditions related to fees and interest charges, other aspects related to maintenance and §renewal, termination procedures and card accounts. management of The Bank’s advertising and marketing campaigns shall use truthful and whole statements about Bank’s products and services The Bank shall ensure that the whole of an advertisement is truthful, shall inform customers of costs and obligations as well as benefits and features. The advertisements may not mislead by using tricky or clever wording. The Bank shall have a Code of Conduct for its agents and others who sell, distribute or otherwise market Bank’s card products. The Bank shall ensure that all agents who sell, distribute or otherwise market Bank’s card products have a Code of Conduct for their dealings with prospective customers and Cardmembers. The Bank shall have monitoring process in place to review the agent’s compliance to this code, at regular intervals. CARD OPERATIONS AND CUSTOMER SERVICE The Bank shall have effective processes and systems to ensure quality in operations and customer service The Bank shall maintain effective processes and systems to maintain quality in following card operations activities: Timely § Dispatch §decision to customers §processing for applications and communication of communication to inform about §of credit card in a secured mode and follow-up Availability of contact centers such as telephone service §issuance of card centers for customers to contact for information or queries on products, services and related subjects Timely dispatch of credit card statements Timely processing of payments received from credit card customers Receipt and satisfactory disposition of customer correspondences and complaints The Bank may have processes to honor customers’ choices and preferences during the period of customer relationship The Bank may have processes to honor customers’ choices with regard to the following, subject to certain terms and conditions: Change of payment modes within types offered by the Bank Opting out from receipt of Bank’s marketing and promotional materials Voluntary termination of credit card facility The Bank shall treat customers with respect and dignity during collection efforts The Bank has policies and employee training programs to guide employees to exhibit courteous and fair behavior during collection efforts. The Bank shall ensure that all collection and recovery agents have a Fair Practice Code for their dealings with the customers.The Bank shall have monitoring process in place to review the agent’s compliance to this code, at regular intervals. CUSTOMER PRIVACY The Bank shall safeguard the privacy, confidentiality and security of customer data entrusted with it. The Bank has privacy principles to ensure that the customer information collected is relevant, accurate and confidential. The Bank has adequate standards to protect customer accounts and information. These standards allow customers to remove their names from lists used for mail, telephone and online marketing. All employees shall be trained in customer privacy principles as appropriate to their work. FAIR COMPETITION The Bank shall comply fully with the letter and spirit of laws designed to preserve free and open competition The Bank strongly supports vigorous but fair competition. The Bank shall make completely factual and truthful statements about our own products or those of our competitions, whether in advertising or in speaking to customers or others The making of false or misleading statements about our competitors is inconsistent with our reputation for integrity. The Bank and its employees shall deal fairly and honestly with all customers and suppliers. COMPLIANCE WITH THE CODE This is a non-statutory code and the Bank shall take efforts to adhere to it during normal operating environment. The Bank shall not be held responsible for non-compliance due to force major conditions and other reasons for which the Bank enjoys privilege and right over the code. This code does not in anyway prevent the Bank from exercising its rights and discharging its duties and obligations under law, regulations, agreement, terms and conditions, etc. in force and varied from time to time. Process Of On-Line Marketing through excellent Internal Marketing Practices At American Express Bank Information Collection If the customer is not registered for any online service from American Express, he can browse the Site anonymously. They do not collect personal information such as the customer’s name, address, phone number or e-mail address if you are only browsing this site. American Express does, however, use cookies to collect information about how our site is used. Information, such as the server your computer is logged onto, the customer’s browser type (for example, Netscape or Internet Explorer), and whether the customer responded to an American Express banner ad or e-mail is collected and tracked in aggregate and not linked to you personally. They use this information to measure response rates to banner ads and e-mail offers. Registration for Online Products and Services If the customers want to apply for or take advantage of our online products or services, the Bank will need them to give us some personal information, including their e-mail address and account number. The bank only collect information about the customer, which they need to process application, to service accounts and other needs, to offer new products and services, and to satisfy legal requirements. The Bank will also use this information for purposes such as correspondence, site registration, allowing customers to check your statement or other account details online, to make a purchase, or to participate in online surveys etc. The Bank will also share such information with our affiliates and other for the purposes described elsewhere in this Statement. Quality of Information The Bank uses advanced technology, documented employee procedures and internal monitoring to help ensure that the personal information is accurate and up-to-date. In addition, they require high standards of quality from credit reporting agencies and others who provide us with information about prospective customers or other services. Security Before you can send confidential personal information or account information to us on an American Express Web site, we require that a secure session is set up using Secure Socket Layer (SSL). About SSL and the safety and confidentiality of personal information transmissions over the Internet. They use a range of security processes to protect the confidentiality and security of your personal information CONCLUSION In this section, we attempt to review the important and role of internal marketing in foreign banks of India. Service sector contributes major part of gdp of India. And is one of the most sectors which have too much potential in the sector. There is approx 10% growth in financial sector every year. And hence it’s very important to have continues reforms in that area. India’s leading bank is SBI, there are number of public and private banks too having good market. Still a number of people didn’t want to go on for banks because of fear of all the different technicalities and other factors. It’s in mind of customers that they have to run from 1 place to other without any result and there money in not secure. So now banks are paying more stress in internal marketing. With the liberalization of economy few foreign banks have entered in India and with that new techniques of marketing are growing. This study is to know the internal marketing of foreign banks especially American bank and HSBC. Foreign banks pays quite stress on the internal marketing because in services customer have to deal with employees directly and its quite important to have a proper selection process too. In service sector more than marketing word of mouth plays important role, a satisfied customer will lead to many more customers. And foreign players are quite good in implementing this concept in there work process. Now Indian banks are laso using the concept of internal marketing effectively. Bibliography WEBSITES www.online.citibank.co.in www.hsbc.co.in https://home.americanexpress.com/corp www.db.com www.deutschebank.co.in www.teachermarketing.com www.poolonline.com/archives/iss5fea2.html