Marketing basics

Marketing involves ensuring that customers are aware of a company’s products or services and also making them to gain inters in their quality and effectiveness while also creating a strong relationship with them. It is a major component of a business because it enables creation of new markets, and it involves communication sales and development of an enterprise. Activities involved in marketing include product pricing branding promotion, distribution, market research, market dominance, management and strategy.Advertising We will write a custom report sample on Marketing basics specifically for you for only $16.05 $11/page Learn More MRF (Madras rubber factory) is a company that specializes in manufacturing tryes and it is located in India. It is a very large and major company in the tyre industry and exports its products to more than 75 countries in the world. It has six manufacturing units in India and has the largest variety of tyres to include trucks and bus tyres, light tyres for passenger and personal cars, tyres, farm, industrial and sports activities. The company is also involved in various sport activities such as bat and cricket which is a major marketing strategy for the company. MRF also has branded its products boosting over 10 different brands. A brand is the identity of a product, service or a company; it could be a color, sign, a symbol a name among others, it is also a trademark. It enables relating the product to the customer’s, staff, and other stake holder’s of the company. The brand is used to communicate the uniqueness of the product service or company and hence it is an essential part of advertising. In order to achieve successful marketing through branding one has to make sure that the brand is recognized by customers even in absence of the parent company name. One also has to understand the needs of the clients so as to satisfy them, and maintain them. Companies should also be informe d that branding is not about competition with other companies in the industries but is meant to inform the customer who is offering what. A good brand communicates this, test credibility of the product, creates a relation with the customers, motivates them and wins their loyalty and trust. MRF company slogan is ‘’tires with muscles’’ ‘, and some of the product brands are; Lug 50-FS, MRF Nylogrip Zappea, a high performance tyre for new generation bikes, MRF Racing, MRF ZVTS, a steel-belted premium radial, MRF Super’ and ,MRF Events.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company also has brand ambassadors who are mainly involved in sports such as; Sachin Tendulkar and Steve Waugh who are experienced batsmen, their bats have been branded MRF for the many years that they have been in the sports. The company has a program to improve cricket known as the MRF pace foundation that trains young people. Another marketing strategy is promotion; it involves persuasion and informing a buyer so as to influence their decision to buy. Promotion can be done through the media this are; news papers, TV, radio, mobile phones the internet or advertising agencies. Other forms of advertisements are; product placement, merchandising, shows, sponsorships or public relations. In promotion people should adopt a promotional plan or a mix that consists of sales, promotion, direct marketing, advertising and publicity. A company can have promotions for different objectives such as retaliating to a competitive move made by other companies, launching a new brand, and also to increase revenues. Promotions can be long term or short term Coca-Cola has had a long term one ‘My coke awards’ in addition most companies use the word special offers when having promotions. MRF has not been involved in promotional activities in large scale may be because they have a large and stable customer base hence the huge sales. However MRF in some occasions gives special offers to their very regular customers and also when launching a new brand for example; the racing tires were offered to top rally motorists when they were launched to market their effectiveness and performance. MRF also does a lot of advertising of their products, there is no single day that there is no an advertisement of their products in one or more media channels. Statistics have shown that it is the leading company in the industry that advertises a lot in the print media. Because of this strategy the customers are always informed on new products and also reminded of the existing ones including the improvements made. The tyre industry is relatively composed of about 450 tire manufacturing factories and is the largest consumer of rubber in the world since millions of tires are manufacture each year. India is the producer of tires having a 8.02% annual growth o f the industry .However it faces stiff competition from china because it is achieving new markets every day. Truck and bus tryes is the biggest segment of the industry passenger cars tires follow, then motorcycle tires and scooter tires are the least and they are used in the two wheeler industry. Advertising We will write a custom report sample on Marketing basics specifically for you for only $16.05 $11/page Learn More The tyre industry is currently being faced by an increase of costs of the raw materials used; the industry uses a lot of materials and the slightest change in the costs largely affects the revenues not forgetting the huge duty on tyres. The major players in the industry are MRF, Apollo and Ceat tyres. Other companies in the industry are Metro tires Ralson,Michelin group ,JK ltd tyres and Bridgestone among others. MRF is the leading company in this industry and has the most envied market record in the world. It has the most sales and reve nues, a large and stable customer base, most manufacturing plants, brands variety and the most effective advertising strategies. The company is the only supplier of large motor businesses such as General motors, Fiat and Ford and it is the world’s largest exporter of tires. Previous analysis carried out on tyre brands showed that six of MRFN brands are leading in sales and quality with a market share of 22%.It has recently revived its auto industry and joined in the radial tyre industry hence business for them is expected to shoot even higher. It has been voted three times for the award of customer satisfaction by JD Power ASIA Pacific. The factors considered are durability, traction, appearance and handling. As said earlier MRF is greatly involved in sports and has a pace foundation that sponsors youngsters into playing cricket an activity that has turned to be a very effective marketing strategy for the company. It is also involved in community based programs to improve t he lives of rural folks a step that other companies have not taken seriously. In conclusion MRF has managed to dominate the tyre industry and if current figures and analysis are to be trusted it will continue being in the same status. Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their products are well known and recognized in the market. As note above branding, and promotions are some of the major advertising strategies that successful companies use to achieve customer’s interest and trust. This report on Marketing basics was written and submitted by user Ryder Prince to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Child And Youth Care Work Essay Example

Child And Youth Care Work Essay Example Child And Youth Care Work Essay Child And Youth Care Work Essay Introduction The profession of kid and young person attention requires a great sum of attempt, finding and accomplishment. Within the field, kid and young person attention workers are expected to get and continue a swearing bond with the young person involved ( Quinn, 2004: 18 ) . Although the chief purpose of the kid and young person attention worker is to care for, love, and protect the kid, this may turn out hard in many fortunes. Therefore, the young person attention worker needs to hold acquired accomplishments in order to get the better of these challenges while still wining in constructing a strong relationship with the kid involved. This essay will discourse the elements of kid and young person attention work every bit good as the outlooks of kid and young person attention workers. In peculiar, it will concentrate on the accomplishments needed within the profession and the troubles faced when seeking to care for kids and young person. Elementss of Child and Youth Care Maier ( 1987 ) describes the nucleus elements of kid and young person attention work as supplying kids with physical comfort, cognizing the different dispositions of each kid, rhythmic interactions with kids, predictability, dependableness and besides behavioral preparation. When practising within the field of kid and young person attention, the worker is required to hold an apprehension of these elements in order to make their work to the best of their ability. More specifically, the elements of kid and young person attention includes carry throughing the physical and privateness demands of the kids and besides cognizing the differences in their dispositions, in other words, cognizing the differences in their personalities and attitudes. Besides, the kid attention worker needs to do clip for rhythmic interactions with the patient so that they can both hold an experience of intimacy.e.g. vocalizing or dance ( Maier, 1987 ) . Childs have a strong demand for predictability, and rhythmic interactions besides play a function in this. â€Å"Rhythmic activities seem to corroborate the experience of repeat and continuity of repetition† which, as a consequence, provides the kid with a feeling of enduring committedness and predictability. Children and youth necessitate to cognize that they have a dependable grownup to depend on. Lastly, kid and young person attention workers need to add in a personal component to the behavioral preparation of their patients. Children by and large learn quicker from those who have intending to them and hence will larn more readily from their care-giver one time attention has been established ( Maier, 1987 ) . Expectations and Skills Required The chief function of a kid and young person attention worker is to work with kids and young person in ways that are educative, participative and authorising. The worker is expected to promote equality of chance and societal inclusion amongst the kids that they are working with ( Pittman, 2004: 90 ) . Communication plays an of import function within the profession of kid and young person attention. Workers are required to make and keep relationships of trust with the kids and young person involved and should present information so that it is received in the mode intended. Child and youth attention workers need to pass on good and convey and explicate information assertively and â€Å"in linguistic communication of the community† ( Quinn, 2004: 18 ) . Child and youth attention workers are besides expected to implement programmes which aid the kids and young person in their growing, larning and development. In order to make this, workers are required to hold knowledge on group work and should cognize how to help groups in times of demand. Child and youth attention workers should continuously be be aftering and implementing new activities for kids to take part in. While making this, the patients should be motivated and encouraged to prosecute in these activities ( Quinn, 2004: 18 ) . In order to demo regard for the household of the kid and the community in which they reside, it is critical that the worker additions an apprehension of the household civilization and constructions ( Quinn, 2004: 19 ) . This will let workers to cover with struggles easier as they will so be more sensitive when keeping treatments on certain subjects and will therefore be-able to make relevant schemes in order to fulfill the kid s demands. Child and youth attention workers should demo a high degree of apprehension of kids and should be able to â€Å"recognise demand for intervention† so that they can assist with the kid s job with immediateness. Troubles in the Field Supplying good kid attention means â€Å"providing kids with important control and giving them antiphonal nurturance† ( Cancian, 2002:65 ) . However, it may be hard to transport out good kid attention efficaciously at times. Troubles in the field may include communicating jobs like non being sensitive or important plenty. Bing in the profession involves a batch of emphasis as it is a challenge to care for kids and young person and to accomplish a professional image amongst society for the kid and young person attention profession. It is besides disputing in the fact that it requires us to be flexible in alterations that may happen. Child and youth attention workers need to be willing to turn and larn from good and bad experiences in the profession and therefore prevent certain bad facets from happening in the hereafter, which may turn out hard for people who do non like alteration and who do nt take bad experience and unfavorable judgment lightly. Decision It is concluded that the kid and young person attention profession involves supplying kids with basic and indispensable demands such as love, attention and protection. Child attention workers need to pass on efficaciously with the kids in order to expeditiously assist with their jobs and set up a trusting relationship with their patients so that proper attention can be given. However, the profession does supply a few challenges but none which can non be overcome with clip and more experience in the field of kid and young person attention. Mentions Cancian, F.M. ( erectile dysfunction ) . 2002. ‘Defining â€Å"Good† Child Care: Hegemonic and Democratic Standards , Child Care and Inequality: Rethinking carework for kids and young person. Great Britain: Routledge. p.65. Maier, H.W. ( 1987 ) . ‘Essential Components in Care and Treatment Environments for Children , Developmental Group Care of Children and Youth: Concepts and Practice, USA: The Haworth Press, Inc. p.40-58. Pittman, K.J. ( 2004 ) . ‘Reflections on the route non ( yet ) taken: How a centralised public scheme can assist youth work focal point on young person , ( In Garza, P. , Borden, L.M. , A ; Astroth, K.A. ( explosive detection systems. ) , New Directions for Youth Development: Professional Development for Youth Workers, 104: 90, Winter. Quinn, J. ( 2004 ) . ‘Professional development in the young person development field: Issues, tendencies, chances, and challenges , ( In Garza, P. , Borden, L.M. , A ; Astroth, K.A. ( explosive detection systems. ) , New Directions for Youth Development: Professional Development for Youth Workers, 18-19, Winter.

Mankind are Greater Gainers Essay Example | Topics and Well Written Essays - 750 words

Mankind are Greater Gainers - Essay Example It is true that humankind is not fallible, that their truths are mostly half-truths. It results from the freest and fullest comparison of opinions that are opposite. It is not desirable until they are capable at present of recognizing sides of the truth. These principles can be applied to men’s action modes. In the society, it is desirable that in those things that do not concern others primarily, individuality should assert itself. Where, not the individuals own character, but the traditional customs of other people are the conducts rule, there is wanting one of principal ingredients of human happiness, and quite the chief ingredient of social and individual progress. In the process of maintaining this principle, the greatest challenges and difficulty to be encountered does not   entail appreciation of means towards the end that acknowledge, but in the indifference of persons in general to the end. If at all it were felt that free development of individuality is among the l eading essentials of well-being; it is not only an element of co-ordinate designated by the civilization, education, culture and instruction terms but is itself a necessary part, then danger would not exist at all that liberty should be undervalued by any means. Huge numbers of people in the society are satisfied with ways of mankind as they currently are. This is because it is they who make them be what they are, and cannot understand why those ways should not be good for every person in the society. It will probably be seen that people who are desirable good should be exercising their understanding, and following customs intelligently. It would be misunderstanding J. Mills’s doctrine supposing that it is one among the selfish indifference, which is pretending that human beings have nothing at all to do with each other’s conduct of life, and that they should not should not concern themselves with the well-being of another person unless their personal interest is engag ed. There is a need of increasing disinterest exertion to promoting other people's good.

Slavery in the United States Essay Example | Topics and Well Written Essays - 1500 words

Slavery in the United States - Essay Example Parish, Ulrich B. Phillips, Gavin Wright, Fogel and Engerman, have concluded their theses as proponents or challengers of slavery as an institution, not on moral grounds, but mainly on principles of economy. The discussion, however, whether slavery was economically profitable, has not concluded in agreement. Historians have argued over the relative profitability of slavery and the economic factors which must be analysed in order to prove that profitability. It is generally agreed that cotton production propelled the economic growth of the southern United States, which simultaneously spurred the growth of capitalism within the United States.1 But the relative degree of profit the slaveholders themselves gained through the process is questioned. Moreover, the severity of slavery itself, within cotton plantations during the 1700s and 1800s, is an issue where historians have equally not been harmonic. The harshness of the institution is the specific issue whereby historians have debated whether blacks were better off as slaves than freemen. Simply put, the relative profitability of slavery and the harshness of it are intertwined. Featured within profitability is analysis of who profited from the institution of slavery and what their profit was. Slavery developed for plantation holders to be a profitable tool in the production of cotton, involving the planting, tilling, harvesting, in short, getting the crop to market. As an institution within agriculture, specifically cotton production, slavery became as profitable as it was because of the particular time and place wherein it occurred: cotton plantations in the southern United States during the cotton boom. Slavery would not have been a profitable activity under other circumstances, and minus the lucrative potential of owning slaves, the practise of slaveholding could only be explained as a ruthless, indefensible act of tyranny. Phillips delineates upon the existence of slavery within civilization in terms of economics: In barbaric society slavery is a normal means of conquering the isolation of workers and assembling them in more productive coordination. Where population is scant and money little used it is almost a necessity in the conduct of large undertakings, and therefore more or less essential for the advancement of civilization.2 Slavery served a definite purpose. The South, with its fertile soils, ideal climate, and long growing season, was the ideal environment to profit within.3 In order to develop that opportunity, large numbers of workers were necessary. In Slavery: History and Historians, Parish expands on Southern agriculture in order to prove that cotton and slavery went hand in hand. Corn was a staple crop of small farmers. However, it did not lead to much profit. Cotton, on the other hand, was profitable, but costly, and ran more risk. Cotton plantation owners, as slaveholders, countered the risk by keeping large numbers of slaves and thereby controlling the allocation of labour according to market activity.4 Gavin Wright calculates that "when output is valued at market prices, cotton comprised about one-quarter of the output of typical slaveless farms, but three-fifths or more for the largest slaveholding cotton plantations." A large quantity of labourers and efficient cotton production went hand in hand to insure market profit. Slavery was profitable

MOVIE REVIEW ABOUT THE DESCENDANTS Essay Example | Topics and Well Written Essays - 500 words

MOVIE REVIEW ABOUT THE DESCENDANTS - Essay Example Often in films the sight of someone extremely happy is a token of what is yet to come and fears the worst. The movie commences with an unforeseeable tragedy where Matt King lost his wife after hospitalization and now has to shoulder an enormous burden of being responsible for managing everything including the fund that has been entrusted to his family since 1860Â ´s. Matt King is the descendant of one of the Hawaii’s most prominent families. Further distress to burden came when Matt King was told that his wife had an affair with Brian Speer (played by Matthew Lillard), The movie gyrates around the search for Speer as Matt wanted answers to some of his queries. Matt King hailed from beautiful Hawaii island and was the owner of immense property which he wanted to sale off, his rebellious daughter stops him. As Hawaii is known for the traditional predisposition so the movie also revolves around the traditional and emotional touch. However, the director Alexander Payne is known for his brilliant plots and marvellous direction he did not let the audience move out in grief and brought the story to end at the happy note. The movie offered a lot or scope to understanding about worldly matters, family bonding, impact of loss and pain and therefore it was appreciated to a great extent by various individuals and critics and people gave their reviews depending upon their individual outlook. According to Ebert (2011) who is admirer of Hawaii, as he had been to the land a number of times, "inhabitants of Hawaii are serious about their customs and traditions and very protective for their land". In his review he highlighted "business, finances and emotions". As per his view, "Matt King is one of the Hawaiis first white land-owning families who have to fix between opening up a vast tract of virgin forest on Kauai to tourist and condo development". The tragedy happened at this important junction. Ebert (2011) reviewed more on the worldly matters that the movie displayed

Internal Marketing in Banks

Internal Marketing in Banks Management Information System The worlds local bank About HSBC BANK Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world. HSBCs international network comprises around 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities. History The HSBC Group has an international pedigree which is unique. Many of its principal companies opened for business over a century ago and they have a history which is rich in variety and achievement. The HSBC Group is named after its founding member, The Hong Kong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between China and Europe. Internal Marketing in HSBC BANK 1. Target Base Promotion Offers Under one of the Policies of the Bank, it provides the promotion depending upon the target which is met by the employees on the quarterly basis. The employees who will achieve the target get the Incentive and the next month foreign tours. For example on the target of the 8account opening, if any employee opens 10 accounts then he is given next month foreign trip. Thus the prompt target based promotion builds up employee’s motivation to give better services to the customer 2. Hierarchal form of Management HSBC BANK have a hierarchal form whereby each employee is answerable to one of the senior and this makes the obligation on the employees to motivate one to the other . The burden of business is transferred from one employee to the other in such a way that each one is responsible for the other performance. This way each internal customer is able be keep under the eye of its superior. Moreover the communication link which is important for a service industry is possible with the help of the this management system. 3. Event Management Under this head various events are organized from time to time in the banks to lure the high professionals for example Sales Tax Advocates, Income Tax Advocates and the Chartered Accountants etc so that external marketing could be more effective. Now the responsibilities of these events are on the internal customers and if they organize these events successfully it add on the credibility and the profitability of the internal customers and they are awarded with the various recognition prizes and awards for there effective leadership skills. This also helps to build up a relationship between the internal and external employees. 4. On The Roll Training High focus is always there on the training aspect of the internal customers. Training of the employees are given due importance from time to time and with the touch points of Human Resources for example whenever Bank want to design training schedule for its internal customers, it design it in the Five –star hotels with all the luxuries there out with all the facilities away from there routine work so this enables the internal employees to be stress-free and grasp the training modules practically. As an HR policy this enables the employees to increase in there efficiency and feel free from the routine work. As a result the employees will be able to add on more practical knowledge to it , when they return to there work. This is one of the prominent factor of the foreign Banks that they stress on the training module of the internal employees , which give them a chance to be more interactive with the other professionals of other branches and if they facing any problem they can sor t out with the help of the various training modules 5. Strong Management Information System Strong MIS base is one of the basic strength of any Foreign Bank, So in HSBC Bank also holds a good MIS system for example here the reporting system is so designed so as to provide no chaos among the internal employees and they can easily report to there seniors online only. 6. Online Tests/Quizzes/Learning Modules These tests are specially designed for every class of the employees in the HSBC so as to increase the handling efficiency of the internal customers with the help if of the case studies and the real life examples. Some of them are basic modules and they have to be cleared by the internal customers and some are there just to give them ranking by the HR professional which add-on to the character sketch of the employees and help them to be rated accordingly. 7. Systematic Employees coding Under this head the internal customers (employees) are given the Employee Code and the People Shop Code. Employee code is given to the employees so as to assess their performance, rating grading whereas the PS is given to the facility of the HR department so that the various online tests, HR activities n be handled conveniently. Thus we can see that how effectively the separate identification no for the Human resource convenience is given which benefit each and every internal customer separately. 8. Excellent Information Technology HSBC Bank has tied up with SAP in Asia to enhance the financial institutions bank corporate client integration system targeted for use globally. The improved system also has the potential to enable the exchange of richer information between HSBC and its business customers, according to the bank. HSBC currently offers a service that provides corporate clients access to an automated host-to-host system to facilitate secure transactions. Called HSBC Connect, the service enables the back-end systems of the bank and its enterprise customers to communicate seamlessly and securely. 9. Recreational Activities Time to time recreational activities are designed for the internal customer so as to decrease the stress of the employees. For example visit to Jim Corbett Park with full fledged facilities are provided to the employees. Thus as a foreign Bank internal marketing strategy they always focus on the Human resource aspect of the internal employees by provided the employee friendly environment with the help of the various recreational activities. 10. Employees Rating HSBC BANK has full-proof rating system whereby the employees are divided into the four categories as 1st 2nd 3rd and 4th .The level of the employees are rated according to this rating. Currently 1st batch rating is not given in HSBC India but it have been achieved by the international HSBC superiors. 11. Customer Friendly Environment As a internal customer friendly environment the internal customers are given flexible time allotment which makes the environment of the Bank more friendly. Basic amenities being a service sector is well considered in the foreign banks which actually amounts to the total increased efficiency American Express Service India Ltd Certain facts: A survey wad conducted by India Today in which 20 most reputed foreign banks were surveyed on certain parameters and American Express ranked 6th in Employee Satisfaction. (Source: India Today , June 2008 issue) American Express ranks 9th in the list of Fortune 500 companies.It comes under the A++ Category. Service Blueprint of American Express. Following are the steps involved in making their credit cards available to their customers:-1) Call to customer 2) Appointment 3) Meet customer 4) Documentation 5) Employee back to office 6) Prepare Dispatch 7) Send an E-mail to the processing department 8) Verification 9) Dump (rejection) 10) Card Approval 11) Card Issue 12) Payment 1) Call to customer :-A prior database is prepared of the prospective customers and they are called randomly by the tele callers of American Express. The details are narrated to them over the phone and those interested are promptly followed up. 2) Appointments :-The tele callers fix an appointment of the Relationship Officers with the interested customers. 3) Meet Customer :-A venue and time is decided according to the convenience of the customers and the Relationship Officer meets the customer as per the appointment fixed. 4) Documentation:- The Relationship officer asks the pre-requisites like personal details, type of credit card desired , what all are previously held by the prospect, etc. and the Relationship officer is required to verify all the details. 5) Employee back to office:-The relationship officer comes back to the office after collecting all the relevant details and prepares a summary of the case. 6) Prepare Dispatch :-The Relationship officer prepares a soft copy as well as a hard copy to be sent to the processing department. 7) Send an E-mail to the processing department :- The soft copy is mailed by the Relationship Officer to the processing department. 8) Verification:- The processing Department checks for the authenticity of the prospective client. They search their past records as to whether or not they have had any prior contact with the prospect. If in case it is revealed that their has been a prior association and the prospect was a defaulter in that case then they come in the category of â€Å"Cibil† clients. 9) Dump (rejection) :- The Cibil clients are simply rejected. 10) Card Approval:-A list of those customers is prepared who can be granted the credit cards. 11) Card Issue:- Thereafter, the card is issued to the customers. 12) Payment :-The bank sends the statement to the customers after one month and the customers are supposed to make their payment within a span of 45 days. Hierarchy of American Express Internal Marketing In American Express Bank The responsibility of dealing with the customers at American Express is on two people Recruitment: Both the telecallers and Relationship Officers are hired through consultants. However, holding an M.B.A. degree is a must for the Relationship Officer. In case the person does not hold an M.B.A Degree then he is expected to have served in the same industry for a period of not less than 3 years. The Relationship Officer is expected to have a dynamic personality, excellent Communication skills, good motivator, should have good convincing powers, etc. All these attributes are necessary because the Relationship Officer is the person who makes the direct contact with the prospective customers. He has the maximum â€Å"Encounters† with the customers. Training: The American Express bank has hired an International body, which provides training in Bangalore and Delhi in the five star hotels. The duration of training is 10-15 days. Training is provided at all the levels. The new employees are told about the history of the company, the company profile, their services, customer profile, area/location, market share, competitors and industry associates. It is basically a knowledge enhancing session. The trainer asks the new employee to deal with him as a customer. These will provide relevant insight as to how he reacts to customer queries and such training prepares him for crucial service encounters. Appraisal: The Appraisal System at American Express is Target Achievement oriented. The KPAs and KRA’s are predefined. A target of 21 points is given to them in a month on the basis of their dealing with the Externals and Internals. Externals are first time users and Internals are those that had a previous association. If a deal is done with Externals they get 3 -1/2 points and if with Internals they get 1 point. In the end their appraiser combines all the points and on the basis of that they are given rewards, promotions, demotions, counseling, training, etc, as the case may be. Employees are also appraised on the basis of the category they belong to: G TargetsM – Interpersonal Skills G1 M1 – Targets over achieved and excellent interpersonal skills.G2 M2 – 100% achievement of targets and good interpersonal skills.G3 M3 – 50%– 60% achievement of targets and average interpersonal skills.G4 M4 – Targets not achieved and poor interpersonal skills. Culture :-Core Culture :- Quality, cleanliness, service and price.â€Å" The paramount idiom in American Express is total customer satisfaction†.There is no job pressure and since the employees are highly satisfied and motivated sothey service they provide to the customer is also very satisfactory. Strategies for Internal Marketing Adopted By American Express Bank Ltd. FAIR PRACTICES CODE FOR CREDIT CARD OPERATIONS American Express Bank Ltd. (hereinafter referred to ‘the Bank’) has a reputation for customer service and sound compliance. The Bank has various policies and procedures that govern its business activities and operations. Further, the Bank has compliance and other internal programs designed to ensure compliance with laws and regulations of countries where it does business. This Fair Practice Code (hereinafter referred to as ‘the Code’) for credit card operations is designed to guide and demonstrate the Bank’s commitment to fair and ethical management of its business activities operations related to issuance of cards, customer service and other related activities. BANK’S VISION AND OPERATING PRINCIPLES Vision: To become the worlds most respected service brand. Operating Principles: We must provide a superior value proposition to Everything we do shouldØWe must achieve Best-in-Class EconomicsØcustomersØour BrandØsupport the American Express BUSINESS ETHICS AND COMPLIANCE WITH THE LAW The Bank and its employees shall ensure that ethical conduct shall permeate all our business dealings and relationships. In a rapidly evolving credit card business, the Bank and its employees shall ensure ethical conduct in offering products and services, business activities, operations and customer services. The Bank shall conduct its business in accordance with applicable laws and regulations The Bank has competent individuals managing regulatory affairs and advising business leaders about compliance requirements. The Bank has a sound compliance program to ensure high level of compliance to applicable laws and regulations. CARDS – SALES AND MARKETING The Bank shall provide full and complete disclosure of products and services, their features and costs to enable a prospective customer to make an informed decision / choice The Bank shall provide information on: Applicable fees Key features of our products and services particulars, Documents required with regard to identity, contact and other charges How a customer’s personal information §employment, financial standing, etc. Terms Details of Bank contact for seeking additional information shall be used billing and payment, and conditions related to fees and interest charges, other aspects related to maintenance and §renewal, termination procedures and card accounts. management of The Bank’s advertising and marketing campaigns shall use truthful and whole statements about Bank’s products and services The Bank shall ensure that the whole of an advertisement is truthful, shall inform customers of costs and obligations as well as benefits and features. The advertisements may not mislead by using tricky or clever wording. The Bank shall have a Code of Conduct for its agents and others who sell, distribute or otherwise market Bank’s card products. The Bank shall ensure that all agents who sell, distribute or otherwise market Bank’s card products have a Code of Conduct for their dealings with prospective customers and Cardmembers. The Bank shall have monitoring process in place to review the agent’s compliance to this code, at regular intervals. CARD OPERATIONS AND CUSTOMER SERVICE The Bank shall have effective processes and systems to ensure quality in operations and customer service The Bank shall maintain effective processes and systems to maintain quality in following card operations activities: Timely § Dispatch §decision to customers §processing for applications and communication of communication to inform about §of credit card in a secured mode and follow-up Availability of contact centers such as telephone service §issuance of card centers for customers to contact for information or queries on products, services and related subjects Timely dispatch of credit card statements Timely processing of payments received from credit card customers Receipt and satisfactory disposition of customer correspondences and complaints The Bank may have processes to honor customers’ choices and preferences during the period of customer relationship The Bank may have processes to honor customers’ choices with regard to the following, subject to certain terms and conditions: Change of payment modes within types offered by the Bank Opting out from receipt of Bank’s marketing and promotional materials Voluntary termination of credit card facility The Bank shall treat customers with respect and dignity during collection efforts The Bank has policies and employee training programs to guide employees to exhibit courteous and fair behavior during collection efforts. The Bank shall ensure that all collection and recovery agents have a Fair Practice Code for their dealings with the customers.The Bank shall have monitoring process in place to review the agent’s compliance to this code, at regular intervals. CUSTOMER PRIVACY The Bank shall safeguard the privacy, confidentiality and security of customer data entrusted with it. The Bank has privacy principles to ensure that the customer information collected is relevant, accurate and confidential. The Bank has adequate standards to protect customer accounts and information. These standards allow customers to remove their names from lists used for mail, telephone and online marketing. All employees shall be trained in customer privacy principles as appropriate to their work. FAIR COMPETITION The Bank shall comply fully with the letter and spirit of laws designed to preserve free and open competition The Bank strongly supports vigorous but fair competition. The Bank shall make completely factual and truthful statements about our own products or those of our competitions, whether in advertising or in speaking to customers or others The making of false or misleading statements about our competitors is inconsistent with our reputation for integrity. The Bank and its employees shall deal fairly and honestly with all customers and suppliers. COMPLIANCE WITH THE CODE This is a non-statutory code and the Bank shall take efforts to adhere to it during normal operating environment. The Bank shall not be held responsible for non-compliance due to force major conditions and other reasons for which the Bank enjoys privilege and right over the code. This code does not in anyway prevent the Bank from exercising its rights and discharging its duties and obligations under law, regulations, agreement, terms and conditions, etc. in force and varied from time to time. Process Of On-Line Marketing through excellent Internal Marketing Practices At American Express Bank Information Collection If the customer is not registered for any online service from American Express, he can browse the Site anonymously. They do not collect personal information such as the customer’s name, address, phone number or e-mail address if you are only browsing this site. American Express does, however, use cookies to collect information about how our site is used. Information, such as the server your computer is logged onto, the customer’s browser type (for example, Netscape or Internet Explorer), and whether the customer responded to an American Express banner ad or e-mail is collected and tracked in aggregate and not linked to you personally. They use this information to measure response rates to banner ads and e-mail offers. Registration for Online Products and Services If the customers want to apply for or take advantage of our online products or services, the Bank will need them to give us some personal information, including their e-mail address and account number. The bank only collect information about the customer, which they need to process application, to service accounts and other needs, to offer new products and services, and to satisfy legal requirements. The Bank will also use this information for purposes such as correspondence, site registration, allowing customers to check your statement or other account details online, to make a purchase, or to participate in online surveys etc. The Bank will also share such information with our affiliates and other for the purposes described elsewhere in this Statement. Quality of Information The Bank uses advanced technology, documented employee procedures and internal monitoring to help ensure that the personal information is accurate and up-to-date. In addition, they require high standards of quality from credit reporting agencies and others who provide us with information about prospective customers or other services. Security Before you can send confidential personal information or account information to us on an American Express Web site, we require that a secure session is set up using Secure Socket Layer (SSL). About SSL and the safety and confidentiality of personal information transmissions over the Internet. They use a range of security processes to protect the confidentiality and security of your personal information CONCLUSION In this section, we attempt to review the important and role of internal marketing in foreign banks of India. Service sector contributes major part of gdp of India. And is one of the most sectors which have too much potential in the sector. There is approx 10% growth in financial sector every year. And hence it’s very important to have continues reforms in that area. India’s leading bank is SBI, there are number of public and private banks too having good market. Still a number of people didn’t want to go on for banks because of fear of all the different technicalities and other factors. It’s in mind of customers that they have to run from 1 place to other without any result and there money in not secure. So now banks are paying more stress in internal marketing. With the liberalization of economy few foreign banks have entered in India and with that new techniques of marketing are growing. This study is to know the internal marketing of foreign banks especially American bank and HSBC. Foreign banks pays quite stress on the internal marketing because in services customer have to deal with employees directly and its quite important to have a proper selection process too. In service sector more than marketing word of mouth plays important role, a satisfied customer will lead to many more customers. And foreign players are quite good in implementing this concept in there work process. Now Indian banks are laso using the concept of internal marketing effectively. Bibliography WEBSITES www.online.citibank.co.in www.hsbc.co.in https://home.americanexpress.com/corp www.db.com www.deutschebank.co.in www.teachermarketing.com www.poolonline.com/archives/iss5fea2.html

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Overview. The process is designed to handle the interaction with customers and suppliers, and also deals with stock control. Invoice and payment data is recorded. For clarity I have noted down the following: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Head Office consists of  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Product Management   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Finance   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sales †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A Local Branch consists of  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  A Local Office   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Warehouse   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distribution Preliminary List of Entities. In my top-down analysis of the Metropolitan Pharmaceuticals scenario, I have first attempted to produce a preliminary list of candidate entities. These are as follows: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer Order †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer Invoice †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sales  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Occurs only once so isn’t included †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product Order †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supplier †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supplier Invoice  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Finance  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Occurs only once so isn’t included †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Local Branch †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Local Office  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Is part of Local Branch so isn’t included †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distribution  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Is part of Local Branch so isn’t included †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Warehouse  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Is part of Local Branch so isn’t included †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stock The following page shows my list of probable entities: List of Probable Entities. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer Order †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer Invoice †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product Order †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supplier †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supplier Invoice  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Local Branch †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stock Descriptions and expected essential attributes for the above entities: Since the system analysis is focused on dealing with customers, suppliers and handling products, I have included all entities which I believe participate in these activities. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer Description:  Ã‚  Ã‚  Ã‚  Ã‚  Retail chemist shops or pharmacies associated with shops, hospitals or medical practices. All require a supply of products from the Metropolitan Pharmaceuticals system. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer ID  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute Name   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Address   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Telephone Number   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Fax Number   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  e-mail   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Contact Name   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Delivery Address   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Credit Rating †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer Order Description:  Ã‚  Ã‚  Ã‚  Ã‚  An order placed by the Customer requesting the delivery of product. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Order Number  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer ID Product ID Quantity †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer Invoice Description:  Ã‚  Ã‚  Ã‚  Ã‚  An invoice sent to the Customer from the Finance department, requesting payment for the delivered goods. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Invoice Number  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute Order ID Date Amount to be paid †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product Description:  Ã‚  Ã‚  Ã‚  Ã‚  An item that is supplied by the Metropolitan Pharmaceuticals system. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product ID  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute Name   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Description   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Category  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  (A,B,C or D)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stock Item  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  (Yes or No) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product Order Description:  Ã‚  Ã‚  Ã‚  Ã‚  An order that is sent to either the Supplier (if it is a non-stock item) or a Local Branch (if it is a stocked item), requesting the delivery of a product to a customer. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Order Number  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -   Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute Date Product Customer ID   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Quantity †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supplier Description:  Ã‚  Ã‚  Ã‚  Ã‚  A company that is able to supply a range of products to Metropolitan Pharmaceuticals. Metropolitan Pharmaceuticals does not manufacture any of its products, but instead, uses suppliers who either produce or procure the products. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supplier ID  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute Name Address Telephone Number   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Fax Number   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  e-mail  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supplier Invoice Description:  Ã‚  Ã‚  Ã‚  Ã‚  An invoice that is sent by the supplier to Metropolitan Pharmaceuticals requesting payment for the product it has provided. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Invoice Number  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute Date   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Amount to be paid †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Local Branch Description:  Ã‚  Ã‚  Ã‚  Ã‚  A local outlet that contains a Local Office, a Warehouse and a Distribution Center. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Branch ID  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Name   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Address Telephone Number †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stock Description:  Ã‚  Ã‚  Ã‚  Ã‚  A full inventory of products that are held in stock at the local branch. Attributes:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stock ID  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  Identifying attribute   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product ID Location  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -  Ã‚  Ã‚  Ã‚  Ã‚  eg. Shelf number   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Quantity   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Re-Order level Entity Links or Dependencies. Now to identify which pairs of entities have an association between themselves. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer is related to Customer Order: Justification:  Ã‚  Ã‚  Ã‚  Ã‚  Customer places Customer Order Customer Order is placed by Customer